9780077642235

Connect 1-Semester Access Card for International Marketing

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  • ISBN13:

    9780077642235

  • ISBN10:

    0077642236

  • Edition: 16th
  • Format: eBook
  • Copyright: 9/20/2012
  • Publisher: McGraw-Hill Education
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Summary

Connect Plus™ Marketing gives students access to an integrated eBook, allowing for anytime, anywhere access to the textbook. With each homework problem directly mapped to the topic in the book, the student is only one click away from the textbook. The eBook also includes a powerful search function that allows students to quickly scan the entire book for relevant topics.

Connect® Marketing is available with Cateora/Gilly/Graham, International Marketing, 16th edition. Connect Marketing is McGraw-Hill’s web-based assignment and assessment platform that connects you and your students to the coursework. Interactive Applications provided for each chapter of the textbook allow instructors to assign application-focused interactive activities, engage students to “do” marketing, stimulate critical thinking, and reinforce key concepts. Students apply what they’ve learned and receive immediate feedback. Instructors can customize these activities and monitor student progress. Connect Marketing for International Marketing includes:
  • Interactive Applications (ASSESS) for each chapter of the textbook that allow students to practice real business situations, stimulate critical thinking, and reinforce key concepts. Students receive immediate feedback and can track their progress in their own report. Detailed results let instructors see at a glance how each student performs and easily track the progress of every student in their course.
  • The Country Notebook – A Guide to Developing a Marketing Plan: This highlighted feature of the text is found in Part 6, Supplementary Material. In addition, the Connect library is home to the supplementary and comprehensive, interactive tool for analyzing a foreign market prior to drawing up a marketing plan. Through a mixture of maps, fill-in-the-blank questions and web links, the online Country Notebook leads students through a detailed inventory of the country in question, highlighting political, cultural, economic, and geographic issues.

Table of Contents

Part One-An Overview

Chapter 1: The Scope and Challenge of International Marketing 

Chapter 2: The Dynamic Environment of International Trade

Part Two-The Cultural Environment of Global Markets

Chapter 3: History and Geography: The Foundations of Culture

Chapter 4: Cultural Dynamics in Assessing Global Markets

Chapter 5: Culture, Management Style, and Business Systems 

Chapter 6: The Political Environment: A Critical Concern 

Chapter 7: The International Legal Environment: Playing by the Rules 

Part Three-Assessing Global Market Opportunities

Chapter 8: Developing a Global Vision through Marketing Research 

Chapter 9: Economic Development and the Americas

Chapter 10: Europe, Africa, and the Middle East 

Chapter 11: Asia Pacific Region

Part Four-Developing Global Marketing Strategies

Chapter 12: Global Marketing Management: Planning and Organization 

Chapter 13: Products and Services for Consumers

Chapter 14: Products and Services for Businesses

Chapter 15: International Marketing Channels

Chapter 16: Integrated Marketing Communications and International Advertising

Chapter 17: Personal Selling and Sales Management 

Chapter 18: Pricing for International Markets

Part Five-Implementing Global Marketing Strategies

Chapter 19: Negotiating with International Customers, Partners, and Regulators 

Part Six-Supplementary Material

The Country Notebook – A Guide for Developing a Marketing Plan

Cultural Analysis

Economic Analysis

Market Audit and Competitive Market Analysis

Preliminary Market Plan

Rewards Program

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