9781259161193

Connect 1-Semester Access Card for Essentials of Strategic Management

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  • ISBN13:

    9781259161193

  • ISBN10:

    1259161196

  • Edition: 4th
  • Format: eBook
  • Copyright: 2/5/2014
  • Publisher: McGraw-Hill Education

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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
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Summary

McGraw-Hill ConnectPlus is a digital teaching and learning environment with a fully interactive eBook that saves students and instructors time while improving performance over a variety of critical outcomes. ConnectPlus offers rich content, abundant assignment types, and flexible policy options along with powerful study tools that adapt to individual student understanding and need. ConnectPlus can generate a number of powerful reports that let you quickly review the performance of an individual student or an entire class.

Table of Contents

PART ONE: CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY

Section A: Introduction and Overview

Chapter 1: Strategy, Business Models, and Competitive Advantage

Chapter 2: Charting a Company’s Direction: Vision and Mission, Objectives, and Strategy

Section B: Core Concepts and Analytical Tools

Chapter 3: Evaluating a Company’s External Environment

Chapter 4: Evaluating a Company’s Resources, Capabilities, and Competitiveness

Section C: Crafting a Strategy

Chapter 5: The Five Generic Competitive Strategies

Chapter 6: Strengthening a Company’s Competitive Position: Strategic Moves, Timing, and Scope of Operations

Chapter 7: Strategies for Competing in International Markets

Chapter 8: Corporate Strategy: Diversification and the Multibusiness Company

Chapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy

Section D: Executing the Strategy

Chapter 10: Superior Strategy Execution – Another Path to Competitive Advantage

PART TWO: CASES IN CRAFTING AND EXECUTING STRATEGY

Case 1: Mystic Monk Coffee

Case 2: Under Armour’s Strategy in 2013 – Good Enough to Win Market Share from Nike and adidas?

Case 3: lululemon athletica, Inc.

Case 4: Coach Inc. in 2012: Its Strategy in the “Accessible” Luxury Goods Market

Case 5: Chipolte Mexican Grill in 2013: Can It Hit a Second Home Run?

Case 6: Google’s Strategy in 2013

Case 7: Nucor Corporation in 2012: Using Economic Downturns as an Opportunity to Grow Stronger

Case 8: Tata Motors: Can It Become a Global Contender in the Automobile Industry?

Case 9: The Walt Disney Company: Its Diversification Strategy in 2012

Case 10: Robin Hood

Case 11: Herman Miller Inc.: Unrelenting Pursuit of Reinvention and Renewal

Case 12: Frog’s Leap Winery in 2011 – the Sustainability Agenda

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