Connect Plus Marketing with LearnSmart 1 Semester Access Card for Marketing

by Kerin, Roger; Hartley, Steven; Rudelius, William

Edition:

11th

ISBN13:

9780077441821

ISBN10:

0077441826

Format:

eBook

Pub. Date:

2/22/2012

Publisher(s):

McGraw-Hill/Irwin

Other versions by this Author

List Price: ~~$130.28~~

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Questions About This Book?

What version or edition is this?

This is the 11th edition with a publication date of 2/22/2012.

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Summary

Connect® Plus Marketing McGraw-Hill reinvents the textbook learning experience for the modern student with Connect Plus Marketing. A seamless integration of an eBook and Connect Marketing, Connect Plus provides all of the Connect Marketing features plus the following:

An integrated eBook, allowing for anytime, anywhere access to the textbook.
Dynamic links between the problems or questions you assign to your students and the location in the eBook where that problem or question is covered.
A powerful search function to pinpoint and connect key concepts in a snap.

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