CONNECT PLUS MARKETING WITH LEARNSMART ACCESS CARD FOR MARKETING,9780077517113

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CONNECT PLUS MARKETING WITH LEARNSMART ACCESS CARD FOR MARKETING

by Kerin, Roger; Hartley, Steven; Rudelius, William

Edition:

5th

ISBN13:

9780077517113

ISBN10:

0077517113

Format:

eBook

Pub. Date:

9/29/2012

Publisher(s):

McGraw-Hill/Irwin

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List Price: ~~$103.61~~

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Questions About This Book?

What version or edition is this?

This is the 5th edition with a publication date of 9/29/2012.

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Summary

Connect Plus™ Marketing – McGraw-Hill reinvents the textbook learning experience for the modern student with Connect Plus Marketing. Connect’s seamless partnership with the text’s content allows instructors and students to go beyond the print world, and into the digital realm with complete confidence. Connect Plus provides all of the Connect Marketing features in addition to:

A media rich eBook that allows you to share your notes with students. Students can insert and review their own notes, highlight the text, search for specific information, interact with media resources.

(Please note that in order for a student to use Connect Plus, the instructor will need to provide a Connect website to register the code. If the instructor is not using Connect in their class, the student will not be able to use Connect Plus.)

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