What is included with this book?
Eric Groves is Senior Vice President of Global Market Development for Constant Contact.
Acknowledgments | p. vii |
The 40 "Know It or Blow It" Rules of Email Marketing | p. 1 |
The Power of Email Relationships | p. 14 |
Making Money: The Economics of Email | p. 29 |
The Benefits of Permission-Based Email Marketing | p. 44 |
Building a Quality Email List | p. 62 |
Making Your Email List More Valuable | p. 74 |
The Three Rules of Valuable Email Content | p. 89 |
Creating Email Content That Leads to Action | p. 106 |
Looking Professional: Choosing an Effective Email Format | p. 121 |
Making Introductions: Subject Lines, From Lines, and Frequency | p. 145 |
Email Filters and Other Delivery Challenges | p. 156 |
Tracking and Improving Email Campaigns | p. 170 |
Collecting More Feedback with Surveys | p. 186 |
Getting Beyond the Inbox | p. 195 |
About the Author | p. 203 |
About Constant Contact | p. 204 |
Index | p. 207 |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.