9780132671842

Consumer Behavior

by
  • ISBN13:

    9780132671842

  • ISBN10:

    0132671840

  • Edition: 10th
  • Format: Hardcover
  • Copyright: 12/27/2011
  • Publisher: Prentice Hall
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Supplemental Materials

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  • The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.

Table of Contents

Section 1: Consumers in the Marketplace

Chapter 1: Buying, Having, and Being 

Section 2:  Consumers as Individuals

Chapter 2: Perception

Chapter 3: Learning and Memory

Chapter 4: Motivation and Global Values

Chapter 5: The Self

Chapter 6: Personality and Psychographics

Section 3: Consumers as Decision Makers

Chapter 7: Attitudes and Persuasion

Chapter 8: Decision Making

Chapter 9: Buying and Disposing

Chapter 10: Organizational and Household Decision Making

Section 4: Consumers and Subcultures

Chapter 11: Groups and Social Media

Chapter 12: Social Class and Lifestyles

Chapter 13: Subcultures

Chapter 14: Culture

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