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Consumer Behavior,9780132671842
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Consumer Behavior

by
Edition:
10th
ISBN13:

9780132671842

ISBN10:
0132671840
Format:
Hardcover
Pub. Date:
12/27/2011
Publisher(s):
Prentice Hall
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Summary

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.

Table of Contents

Section 1: Consumers in the Marketplace

Chapter 1: Buying, Having, and Being 

Section 2:  Consumers as Individuals

Chapter 2: Perception

Chapter 3: Learning and Memory

Chapter 4: Motivation and Global Values

Chapter 5: The Self

Chapter 6: Personality and Psychographics

Section 3: Consumers as Decision Makers

Chapter 7: Attitudes and Persuasion

Chapter 8: Decision Making

Chapter 9: Buying and Disposing

Chapter 10: Organizational and Household Decision Making

Section 4: Consumers and Subcultures

Chapter 11: Groups and Social Media

Chapter 12: Social Class and Lifestyles

Chapter 13: Subcultures

Chapter 14: Culture


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