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Consumer Behavior,9780547079929
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Consumer Behavior

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Pub. Date:
South-Western College Pub
List Price: $418.95


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This is the 5th edition with a publication date of 12/23/2008.
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Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.

Table of Contents

An Introduction To Consumer Behavior
Understanding Consumer Behavior
The Psychological Core
Motivation, Ability, and Opportunity
Exposure, Attention, and Perception
Knowledge and Understanding
Attitudes and Emotion Based on High Consumer Effort
Attitudes and Emotion Based on Low Consumer Effort
Memory and Retrieval
The Process Of Making Decisions
Problem Recognition and Information Search
Judgment and Decision Making Based on High Consumer Effort
Judgment and Decision Making Based on Low Consumer Effort
Post-Decision Processes
The Consumer'S Culture
Consumer Diversity
Social Class and Household Influences
Psychographics: Values, Personality, and Lifestyles
Social Influences on Consumer Behavior
Consumer Behavior Outcomes
Adoption of, Resistance to, and Diffusion of Innovations
Symbolic Consumer Behavior
Ethics and the Dark Side of Consumer Behavior and Marketing
Table of Contents provided by Publisher. All Rights Reserved.

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