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Table of Contents
|An Introduction To Consumer Behavior|
|Understanding Consumer Behavior|
|The Psychological Core|
|Motivation, Ability, and Opportunity|
|Exposure, Attention, and Perception|
|Knowledge and Understanding|
|Attitudes and Emotion Based on High Consumer Effort|
|Attitudes and Emotion Based on Low Consumer Effort|
|Memory and Retrieval|
|The Process Of Making Decisions|
|Problem Recognition and Information Search|
|Judgment and Decision Making Based on High Consumer Effort|
|Judgment and Decision Making Based on Low Consumer Effort|
|The Consumer'S Culture|
|Social Class and Household Influences|
|Psychographics: Values, Personality, and Lifestyles|
|Social Influences on Consumer Behavior|
|Consumer Behavior Outcomes|
|Adoption of, Resistance to, and Diffusion of Innovations|
|Symbolic Consumer Behavior|
|Ethics and the Dark Side of Consumer Behavior and Marketing|
|Table of Contents provided by Publisher. All Rights Reserved.|