9780547079929

Consumer Behavior

by ;
  • ISBN13:

    9780547079929

  • ISBN10:

    0547079923

  • Edition: 5th
  • Format: Hardcover
  • Copyright: 12/23/2008
  • Publisher: South-Western College Pub
  • View Upgraded Edition

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $59!
    Your order must be $59 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
  • Complimentary 7-Day eTextbook Access - Read more
    When you rent or buy this book, you will receive complimentary 7-day online access to the eTextbook version from your PC, Mac, tablet, or smartphone. Feature not included on Marketplace Items.
  • eCampus.com Device Compatibility Matrix

    Click the device icon to install or view instructions

    Apple iOS | iPad, iPhone, iPod
    Android Devices | Android Tables & Phones OS 2.2 or higher | *Kindle Fire
    Windows 10 / 8 / 7 / Vista / XP
    Mac OS X | **iMac / Macbook
    Enjoy offline reading with these devices
    Apple Devices
    Android Devices
    Windows Devices
    Mac Devices
    iPad, iPhone, iPod
    Our reader is compatible
     
     
     
    Android 2.2 +
     
    Our reader is compatible
     
     
    Kindle Fire
     
    Our reader is compatible
     
     
    Windows
    10 / 8 / 7 / Vista / XP
     
     
    Our reader is compatible
     
    Mac
     
     
     
    Our reader is compatible
List Price: $418.95 Save up to $392.31
  • Rent Book $26.64
    Add to Cart Free Shipping

    TERM
    PRICE
    DUE

    7-Day eTextbook Access 7-Day eTextbook Access

    HURRY! ONLY 1 COPY IN STOCK AT THIS PRICE

Supplemental Materials

What is included with this book?

  • The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.

Table of Contents

An Introduction To Consumer Behavior
Understanding Consumer Behavior
The Psychological Core
Motivation, Ability, and Opportunity
Exposure, Attention, and Perception
Knowledge and Understanding
Attitudes and Emotion Based on High Consumer Effort
Attitudes and Emotion Based on Low Consumer Effort
Memory and Retrieval
The Process Of Making Decisions
Problem Recognition and Information Search
Judgment and Decision Making Based on High Consumer Effort
Judgment and Decision Making Based on Low Consumer Effort
Post-Decision Processes
The Consumer'S Culture
Consumer Diversity
Social Class and Household Influences
Psychographics: Values, Personality, and Lifestyles
Social Influences on Consumer Behavior
Consumer Behavior Outcomes
Adoption of, Resistance to, and Diffusion of Innovations
Symbolic Consumer Behavior
Ethics and the Dark Side of Consumer Behavior and Marketing
Table of Contents provided by Publisher. All Rights Reserved.

Rewards Program

Write a Review