CART

(0) items

Consumer Behavior,9780073404769
This item qualifies for
FREE SHIPPING!

FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Consumer Behavior

by ;
Edition:
9th
ISBN13:

9780073404769

ISBN10:
0073404764
Format:
Hardcover
Pub. Date:
12/21/2009
Publisher(s):
McGraw-Hill/Irwin
Includes 2-weeks free access to
step-by-step solutions for this book.
Step-by-Step solutions are actual worked out problems to the questions at the end of each chapter that help you understand your homework and study for your exams. Chegg and eCampus are providing you two weeks absolutely free. 81% of students said using Step-by-Step solutions prepared them for their exams.
List Price: $258.86

Rent Textbook

(Recommended)
 
Term
Due
Price
$51.77

Hurry!

Only two copies
in stock at this price.

Buy Used Textbook

In Stock Usually Ships in 24 Hours.
U9780073404769
$144.96

Buy New Textbook

Usually Ships in 2-3 Business Days
N9780073404769
$252.39

eTextbook


 
Duration
Price
$165.67
More New and Used
from Private Sellers
Starting at $50.40
See Prices

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 9th edition with a publication date of 12/21/2009.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Related Products


  • Consumer Behavior and Marketing Strategy
    Consumer Behavior and Marketing Strategy
  • Outlines and Highlights for Consumer Behavior and Marketing Strategy by J Paul Peter, Isbn : 9780073404769
    Outlines and Highlights for Consumer Behavior and Marketing Strategy by J Paul Peter, Isbn : 9780073404769




Summary

This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

Table of Contents

A Perspective on Consumer Behavior
Introduction to Consumer Behavior and Marketing Strategy
A Framework for Consumer Analysis
Affect and Cognition and Marketing Strategy
Introduction to Affect and Cognition
Consumers’ Product Knowledge and Involvement
Attention and Comprehension
Attitudes and Intentions
Consumer Decision Making
Behavior and Marketing Strategy
Introduction to Behavior
Conditioning and Learning Processes
Influencing Consumer Behaviors
The Environment and Marketing Strategy
Introduction to the Environment
Cultural and Cross-Cultural Influences
Subculture and Social Class
Reference Groups and Family
Consumer Behavior and Marketing Strategy
Market Segmentation and Product Positioning
Consumer Behavior and Product Strategy
Consumer Behavior and Promotion Strategy
Consumer Behavior and Pricing Strategy
Consumer Behavior, Electronic Commerce, and Channel Strategy
Notes
Glossary
Credits
Name Index
Subject Index
Table of Contents provided by Publisher. All Rights Reserved.


Please wait while the item is added to your cart...