CART

(0) items

Consumer Behavior : Building Marketing Strategy,9780073530048
This item qualifies for
FREE SHIPPING!
FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Consumer Behavior : Building Marketing Strategy

by
Edition:
12th
ISBN13:

9780073530048

ISBN10:
0073530042
Format:
Hardcover
Pub. Date:
2/24/2012
Publisher(s):
McGraw-Hill/Irwin
Includes 2-weeks free access to
step-by-step solutions for this book.
Step-by-Step solutions are actual worked out problems to the questions at the end of each chapter that help you understand your homework and study for your exams. Chegg and eCampus are providing you two weeks absolutely free. 81% of students said using Step-by-Step solutions prepared them for their exams.

Related Products


  • MP Consumer Behavior with DDB Data Disk
    MP Consumer Behavior with DDB Data Disk
  • Premium Content Card
    Premium Content Card





Summary

Consumer Behavior: Building Marketing Strategyprovides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.


Please wait while the item is added to your cart...