The Used and Rental copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
Consumer Behavior: Building Marketing Strategyprovides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
Table of Contents
Part I – Introduction Chapter 1 – Introduction
Part II – External Influences Chapter 2 – Cross-cultural Variations in Consumer Behavior Chapter 3 – The Changing American Society: Values Chapter 4 – The Changing American Society: Demographics Chapter 5 – The Changing American Society: Subcultures Chapter 6 – The American Society: Family and Households Chapter 7 – Group Influence on Consumer Behavior
Part III – Internal Influences Chapter 8 – Perception Chapter 9 – Cross-cultural Variations in Consumer Behavior Chapter 10 – Motivation, Personality, and Emotion Chapter 11 – Attitudes and Influencing Attitudes Chapter 12 – Self-Concept and Lifestyle
Part IV – Consumer Decision Process Chapter 13 – Situational Influences Chapter 14 – Consumer Decision Process and Problem Recognition Chapter 15 – Information Search Chapter 16 – Alternative Evaluation and Selection Chapter 17 – Outlet Selection and Purchase Chapter 18 – Post-Purchase Processes, Customer Satisfaction, and Customer Commitment
Part V – Organizations as Consumers Chapter 19 – Organizational and Buyer Behavior Chapter 20 – Marketing Regulation and Consumer Behavior