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Consumer Behavior: Buying, Having, and Being, 11/e,9780133450897
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Consumer Behavior: Buying, Having, and Being, 11/e

by
Edition:
11th
ISBN13:

9780133450897

ISBN10:
0133450899
Format:
Paperback
Pub. Date:
1/1/2015
Publisher(s):
PEARSON

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What version or edition is this?
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Summary

&>For undergraduate and MBA courses in consumer behavior.

 

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

 

This program will provide a better teaching and learning experience—for you and your students. Here’s how:

  • Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
  • Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior.
  • Help Students Apply the Case to the Chapter’s Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter’s contents.
  • Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

 

Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 013347223X/ ISBN-13: 9780133472233. That package includes ISBN-10: 0133450899/ISBN-13: 9780133450897 and ISBN-10: 0133451925/ISBN-13:9780133451924 .

 

MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.

 


Table of Contents

Section 1

Foundations of Consumer Behavior 3

Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior 4

Chapter 2 Decision Making and Consumer Behavior 36

Chapter 3 Cultural Influences on Consumer Decision Making 78

Chapter 4 Consumer and Social Well-Being 130

 

 

Section 2

Internal Influences on Consumer Behavior 171

Chapter 5 Perception 172

Chapter 6 Learning and Memory 206

Chapter 7 The Self 248

Chapter 8 Attitudes and Persuasion 300

 

Section 3

External Influences on Consumer Behavior 349

Chapter 9 Group and Situational Effects on Consumer Behavior 350

Chapter 10 Consumer Identity I: Sex Roles and Subcultures 404

Chapter 11 Consumer Identity II: Social Class and Lifestyles 454

Chapter 12 Networked Consumer Behavior: Word-of-Mouth, Social Media, and Fashion 500



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