CART

(0) items

Consumer Behavior: Buying, Having, and Being, 11/e,9780133450897
This item qualifies for
FREE SHIPPING!

FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Consumer Behavior: Buying, Having, and Being, 11/e

by
Edition:
11th
ISBN13:

9780133450897

ISBN10:
0133450899
Format:
Paperback
Pub. Date:
1/1/2015
Publisher(s):
PEARSON
List Price: $228.59

Rent Textbook

(Recommended)
 
Term
Due
Price
$91.44

Buy New Textbook

Currently Available, Usually Ships in 24-48 Hours
N9780133450897
$218.16

eTextbook


 
Duration
Price
$109.19

Used Textbook

We're Sorry
Sold Out

More New and Used
from Private Sellers
Starting at $99.99
See Prices

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 11th edition with a publication date of 1/1/2015.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Summary

&>For undergraduate and MBA courses in consumer behavior.

 

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

 

This program will provide a better teaching and learning experience—for you and your students. Here’s how:

  • Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
  • Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior.
  • Help Students Apply the Case to the Chapter’s Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter’s contents.
  • Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

 

Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 013347223X/ ISBN-13: 9780133472233. That package includes ISBN-10: 0133450899/ISBN-13: 9780133450897 and ISBN-10: 0133451925/ISBN-13:9780133451924 .

 

MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.

 


Table of Contents

Section 1

Foundations of Consumer Behavior 3

Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior 4

Chapter 2 Decision Making and Consumer Behavior 36

Chapter 3 Cultural Influences on Consumer Decision Making 78

Chapter 4 Consumer and Social Well-Being 130

 

 

Section 2

Internal Influences on Consumer Behavior 171

Chapter 5 Perception 172

Chapter 6 Learning and Memory 206

Chapter 7 The Self 248

Chapter 8 Attitudes and Persuasion 300

 

Section 3

External Influences on Consumer Behavior 349

Chapter 9 Group and Situational Effects on Consumer Behavior 350

Chapter 10 Consumer Identity I: Sex Roles and Subcultures 404

Chapter 11 Consumer Identity II: Social Class and Lifestyles 454

Chapter 12 Networked Consumer Behavior: Word-of-Mouth, Social Media, and Fashion 500



Please wait while the item is added to your cart...