9780130913609

Consumer Behavior

by
  • ISBN13:

    9780130913609

  • ISBN10:

    013091360X

  • Edition: 5th
  • Format: Hardcover
  • Copyright: 6/1/2001
  • Publisher: Pearson College Div
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List Price: $124.00

Summary

For consumer behavior courses.This text is the leading undergraduate book for consumer behavior. It's very current, hip and engaging, while reflecting the latest research.

Table of Contents

SECTION I CONSUMERS IN THE MARKETPLACE 1(38)
An Introduction to Consumer Behavior
3(35)
SECTION II CONSUMERS AS INDIVIDUALS 38(216)
Perception
41(32)
Learning and Memory
73(30)
Motivation and Values
103(30)
The Self
133(32)
Personality and Lifestyles
165(34)
Attitudes
199(28)
Attitude Change and Interactive Communications
227(27)
SECTION III CONSUMERS AS DECISION MAKERS 254(130)
Individual Decision Making
257(32)
Buying and Disposing
289(32)
Group Influence and Opinion Leadership
321(31)
Organizational and Household Decision Making
352(32)
SECTION IV CONSUMERS AND SUBCULTURES 384(76)
Income and Social Class
386(28)
Ethnic, Racial, and Religious Subcultures
414(24)
Age Subcultures
438(22)
SECTION V CONSUMERS AND CULTURE 460
Cultural Influences on Consumer Behavior
462
The Creation and Diffusion of Consumer Culture
488

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