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For undergraduate and MBA courses in consumer behavior.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress.
This program will provide a better teaching and learning experience—for you and your students. Here’s how:
- Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
- Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior.
- Help Students Apply the Case to the Chapter’s Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter’s contents.
- Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
013347223X / 9780133472233 Consumer Behavior: Buying, Having, and Being Plus NEW MyMarketingLab with Pearson eText -- Access Card Package
Package consists of:
0133450899 / 9780133450897 Consumer Behavior: Buying, Having, and Being
0133451925 / 9780133451924 NEW MyMarketingLab with Pearson eText -- Access Card -- for Consumer Behavior: Buying, Having, and Being
Foundations of Consumer Behavior 3
Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior 4
Chapter 2 Decision Making and Consumer Behavior 36
Chapter 3 Cultural Influences on Consumer Decision Making 78
Chapter 4 Consumer and Social Well-Being 130
Internal Influences on Consumer Behavior 171
Chapter 5 Perception 172
Chapter 6 Learning and Memory 206
Chapter 7 The Self 248
Chapter 8 Attitudes and Persuasion 300
External Influences on Consumer Behavior 349
Chapter 9 Group and Situational Effects on Consumer Behavior 350
Chapter 10 Consumer Identity I: Sex Roles and Subcultures 404
Chapter 11 Consumer Identity II: Social Class and Lifestyles 454
Chapter 12 Networked Consumer Behavior: Word-of-Mouth, Social Media, and Fashion 500