CART

(0) items

Consumer Behavior and Culture : Consequences for Global Marketing and Advertising,9781412979900

Consumer Behavior and Culture : Consequences for Global Marketing and Advertising

by
Edition:
2nd
ISBN13:

9781412979900

ISBN10:
1412979900
Format:
Paperback
Pub. Date:
9/29/2010
Publisher(s):
SAGE Publications, Inc
List Price: $70.00

Rent Textbook

(Recommended)
 
Term
Due
Price
$35.00

Buy Used Textbook

Usually Ships in 2-3 Business Days
U9781412979900
$49.00

Buy New Textbook

Special Order: 1-2 Weeks
N9781412979900
$68.25

eTextbook


 
Duration
Price
$37.80
More New and Used
from Private Sellers
Starting at $36.63
See Prices

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 2nd edition with a publication date of 9/29/2010.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Summary

The Second Edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates:- A new chapter (Chapter 7) is included to bring together the existing and new material on communication, culture, and media behaviour.- Implications to international marketing and advertising have been removed from the previous edition's Chapter 8 and are integrated in each chapter where appropriate, including relevant advertisements, so that students can understand the real-world implications of the research.- All data, charts, tables and additional material have been updated

Table of Contents

Preface
Consumer Behavior Across Cultures
Global Consumers in a Global Village?
Globalization and Global Consumer Culture
Post-Scarcity Societies and the Culture Paradigm
Global Communities?
New Media
Universalism
Sense of History
Branding and Advertising: From Global to Multi-Local
Consumer Behavior
A Model of Cross-Cultural Consumer Behavior
Organization of the Book
Conclusion
Values and Culture
Values
Culture Defined
Comparing Cultures
National Cultures
Dimensions of Culture
Relationship of Man With Nature
High-Context Communication Culture and Low-Context Communication Culture
Dimensions of Time
Hofstede: Five Dimensions of National Culture
Schwartz: Seven Value Types or Motivational Domains
Comparing Dimensional Models
Application to Consumer Behavior
Culture Relationships
Conclusion
Convergence and Divergence in Consumer Behavior
Convergence Theory
Modernization
Convergence: Macro and Micro Level
Convergence-Divergence in Consumer Behavior
National Wealth as an Explaining Variable
Over Time Culture Replaces Income As an Explanatory Variable
With Increased Wealth Cultural Values Become Manifest
Other Measurement Variables
Urbanization
Population Density
Education
Age Distribution
Household and Family
Social Class
Ethnicity
Climate
Consumer Behavior, National Wealth, and Culture
Conclusion
The Consumer: Attributes
The Concept of Self
Implications for Marketing, Branding, and Advertising
Self-Enhancement and Self-Esteem
Personality
The Brand Personality Concept
Personal Traits
Brand Personality Traits
Identity and Image
Corporate Identity, Brand Identity and Brand Image
Attitude
Attitude and Behavior
Lifestyle
Conclusion
Social Processes
Motivation, Needs, and Drives
Culture-Related Consumer Needs and Motives
Emotion
Emotions in Advertising
Group Processes
Family and Relationships Parents-Children
Conformity
Public and Private Space
Reference Groups
Opinion Leaders
Conclusion
Mental Processes
Cognition and Cognitive Styles
Learning and Memory
Cognition and Affect
Language
Categorization
Perception
The Creative Process
Attribution
Locus of Control
Information Processing
Involvement Theory
Decision Making
Conclusion
Culture, Communication and Media Behavior
Communication and Culture
Communication Styles
Mass Communication Styles
Advertising Styles
Web Communication Styles
Media Behavior
The Internet
Responses to Marketing Communications
Brand Communications Across Cultures
The Future of Global Advertising
Conclusion
Consumer Behavior Domains
Product Acquisition, Usage, and Ownership
Food and Beverages
Nondurable Household Products
Personal Care and Cosmetics
Clothing and Footwear
Household Appliances
Consumer Electronics and Personal Computers
Telecommunications
Luxury Articles
Cars
Leisure
Shopping and Buying Behavior
Complaining Behavior
Brand Loyalty
Adoption and Diffusion of Innovations
Predicting Market Development Across Cultures
Conclusion
GNI/Capita 2001 (US$) and Hofstede Country Scores for 64 Countries
Data Sources
Name Index
Subject Index
About the Author
Table of Contents provided by Ingram. All Rights Reserved.


Please wait while the item is added to your cart...