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This is the 2nd edition with a publication date of 9/29/2010.
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The Second Edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates:- A new chapter (Chapter 7) is included to bring together the existing and new material on communication, culture, and media behaviour.- Implications to international marketing and advertising have been removed from the previous edition's Chapter 8 and are integrated in each chapter where appropriate, including relevant advertisements, so that students can understand the real-world implications of the research.- All data, charts, tables and additional material have been updated
Table of Contents
|Consumer Behavior Across Cultures|
|Global Consumers in a Global Village?|
|Globalization and Global Consumer Culture|
|Post-Scarcity Societies and the Culture Paradigm|
|Sense of History|
|Branding and Advertising: From Global to Multi-Local|
|A Model of Cross-Cultural Consumer Behavior|
|Organization of the Book|
|Values and Culture|
|Dimensions of Culture|
|Relationship of Man With Nature|
|High-Context Communication Culture and Low-Context Communication Culture|
|Dimensions of Time|
|Hofstede: Five Dimensions of National Culture|
|Schwartz: Seven Value Types or Motivational Domains|
|Comparing Dimensional Models|
|Application to Consumer Behavior|
|Convergence and Divergence in Consumer Behavior|
|Convergence: Macro and Micro Level|
|Convergence-Divergence in Consumer Behavior|
|National Wealth as an Explaining Variable|
|Over Time Culture Replaces Income As an Explanatory Variable|
|With Increased Wealth Cultural Values Become Manifest|
|Other Measurement Variables|
|Household and Family|
|Consumer Behavior, National Wealth, and Culture|
|The Consumer: Attributes|
|The Concept of Self|
|Implications for Marketing, Branding, and Advertising|
|Self-Enhancement and Self-Esteem|
|The Brand Personality Concept|
|Brand Personality Traits|
|Identity and Image|
|Corporate Identity, Brand Identity and Brand Image|
|Attitude and Behavior|
|Motivation, Needs, and Drives|
|Culture-Related Consumer Needs and Motives|
|Emotions in Advertising|
|Family and Relationships Parents-Children|
|Public and Private Space|
|Cognition and Cognitive Styles|
|Learning and Memory|
|Cognition and Affect|
|The Creative Process|
|Locus of Control|
|Culture, Communication and Media Behavior|
|Communication and Culture|
|Mass Communication Styles|
|Web Communication Styles|
|Responses to Marketing Communications|
|Brand Communications Across Cultures|
|The Future of Global Advertising|
|Consumer Behavior Domains|
|Product Acquisition, Usage, and Ownership|
|Food and Beverages|
|Nondurable Household Products|
|Personal Care and Cosmetics|
|Clothing and Footwear|
|Consumer Electronics and Personal Computers|
|Shopping and Buying Behavior|
|Adoption and Diffusion of Innovations|
|Predicting Market Development Across Cultures|
|GNI/Capita 2001 (US$) and Hofstede Country Scores for 64 Countries|
|About the Author|
|Table of Contents provided by Ingram. All Rights Reserved.|