Consumer Behavior with DDB Life Style StudyTM Data Disk,9780073261546

This item qualifies for
FREE SHIPPING!

Consumer Behavior with DDB Life Style StudyTM Data Disk

by Hawkins, Del I.; Mothersbaugh, David L.; Best, Roger J.

Edition:

10th

ISBN13:

9780073261546

ISBN10:

0073261548

Format:

Package

Pub. Date:

3/2/2006

Publisher(s):

McGraw-Hill/Irwin

Upgraded Edition: Click here!

Other versions by this Author

List Price: ~~$188.55~~

Rent Textbook

(Recommended)

Term

Due

Price

Short Term

Aug 2

$75.42

Semester

Sep 27

$94.28

Quarter

Aug 18

$84.85

$75.42

Buy Used Textbook

In Stock Usually Ships in 24 Hours.

$131.99

Buy New Textbook

Usually Ships in 3-5 Business Days

$183.84

eTextbook

We're Sorry
Not Available

More New and Used
from Private Sellers

Starting at $0.01

Questions About This Book?

Why should I rent this book?

Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.

How do rental returns work?

Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!

What version or edition is this?

This is the 10th edition with a publication date of 3/2/2006.

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Summary

Consumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

FREE SHIPPING OVER $59!

Consumer Behavior with DDB Life Style StudyTM Data Disk

9780073261546

Rent Textbook

Buy Used Textbook

Buy New Textbook

eTextbook

Questions About This Book?

Related Products

Summary

Table of Contents

Brief Contents

Part One Introduction

Chapter 1 Consumer Behavior and Marketing Strategy

Part Two External Influences

Chapter 2 Cross-Cultural Variations in Consumer Behavior

Chapter 3 The Changing American Society: Values

Chapter 4 The Changing American Society: Demographics and Social Stratification

Chapter 5 The Changing American Society: Subcultures

Chapter 6 The American Society: Families and Households

Chapter 7 Group Influences on Consumer Behavior

Part Two Cases Cases 21 through 29

Part Three Internal Influences

Chapter 8 Perception

Chapter 9 Learning, Memory, and Product Positioning

Chapter 10 Motivation, Personality, and Emotion

Chapter 11 Attitudes and Influencing Attitudes

Chapter 12 Self-Concept and Lifestyle

Part Three Cases Cases 31 through 310

Part Four Consumer Decision Process

Chapter 13 Situational Influences

Chapter 14 Consumer Decision Process and Problem Recognition

Chapter 15 Information Search

Chapter 16 Alternative Evaluation and Selection

Chapter 17 Outlet Selection and Purchase

Chapter 18 Postpurchase Processes, Customer Satisfaction, and Customer Commitment

Part Four Cases Cases 41 through 48

Part Five Organizations as Consumers

Chapter 19 Organizational Buyer Behavior

Part Five Cases Cases 51 and 52

Part Six Consumer Behavior and Marketing Regulation

Chapter 20 Marketing Regulation and Consumer Behavior

Part Six Cases Cases 61 and 62

Appendix A Consumer Research Methods

Appendix B Consumer Behavior Audit

Indexes