Consumer Behavior with DDB Life Style StudyTM Data Disk

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  • Edition: 10th
  • Format: Package
  • Copyright: 2006-03-02
  • Publisher: McGraw-Hill/Irwin
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Consumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

Table of Contents

Brief Contents

Part One Introduction

Chapter 1 Consumer Behavior and Marketing Strategy

Part Two External Influences

Chapter 2 Cross-Cultural Variations in Consumer Behavior

Chapter 3 The Changing American Society: Values

Chapter 4 The Changing American Society: Demographics and Social Stratification

Chapter 5 The Changing American Society: Subcultures

Chapter 6 The American Society: Families and Households

Chapter 7 Group Influences on Consumer Behavior

Part Two Cases Cases 21 through 29

Part Three Internal Influences

Chapter 8 Perception

Chapter 9 Learning, Memory, and Product Positioning

Chapter 10 Motivation, Personality, and Emotion

Chapter 11 Attitudes and Influencing Attitudes

Chapter 12 Self-Concept and Lifestyle

Part Three Cases Cases 31 through 310

Part Four Consumer Decision Process

Chapter 13 Situational Influences

Chapter 14 Consumer Decision Process and Problem Recognition

Chapter 15 Information Search

Chapter 16 Alternative Evaluation and Selection

Chapter 17 Outlet Selection and Purchase

Chapter 18 Postpurchase Processes, Customer Satisfaction, and Customer Commitment

Part Four Cases Cases 41 through 48

Part Five Organizations as Consumers

Chapter 19 Organizational Buyer Behavior

Part Five Cases Cases 51 and 52

Part Six Consumer Behavior and Marketing Regulation

Chapter 20 Marketing Regulation and Consumer Behavior

Part Six Cases Cases 61 and 62

Appendix A Consumer Research Methods
Appendix B Consumer Behavior Audit

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