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Consumer Behavior : Implications for Marketing Strategy,9780256218954

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Consumer Behavior : Implications for Marketing Strategy

by Hawkins, Del I.; Best, Roger J.; Coney, Kenneth A.

Edition:

7th

ISBN13:

9780256218954

ISBN10:

0256218951

Format:

Hardcover

Pub. Date:

12/1/1997

Publisher(s):

McGraw

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Table of Contents

PART I Introduction

2

(34)

1 Consumer Behavior and Marketing Strategy

5

(31)

PART II External Influences

36

(250)

2 Cross-Cultural Variations in Consumer Behavior

39

(40)

3 The Changing American Society: Values and Gender Roles

79

(28)

4 The Changing American Society: Demographics and Social Stratification

107

(32)

5 The Changing American Society: Subcultures

139

(42)

6 The American Society: Families and Households

181

(32)

7 Group Influences on Consumer Behavior

213

(24)

8 Group Communications and the Diffusion of Innovations

237

(26)

Part II Cases Cases 2-1 through 2-10

263

(23)

PART III Internal Influences

286

(184)

9 Perception

289

(40)

10 Learning, Memory, and Product Positioning

329

(36)

11 Motivation, Personality, and Emotion

365

(30)

12 Attitudes and Influencing Attitudes

395

(34)

13 Self-Concept and Lifestyle

429

(24)

Part III Cases Cases 3-1 through 3-9

453

(17)

PART IV Consumer Decision Process

470

(182)

14 Situational Influences

473

(24)

15 Consumer Decision Process and Problem Recognition

497

(24)

16 Information Search

521

(28)

17 Alternative Evaluation and Selection

549

(26)

18 Outlet Selection and Purchase

575

(32)

19 Postpurchase Processes, Customer Satisfaction, and Customer Commitment

607

(32)

Part IV Cases Cases 4-1 through 4-8

639

(13)

PART V Organizations as Consumers

652

(36)

20 Organizational Buyer Behavior

655

(26)

Part V Cases Cases 5-1 through 5-3

681

(7)

PART VI Consumer Behavior and Marketing Regulation

688

(37)

21 Marketing Regulation and Consumer Behavior

691

(27)

Part VI Cases Cases 6-1 through 6-3

718

(7)

Appendix A Consumer Research Methods

725

(7)

Appendix B Consumer Behavior Audit

732

(5)

Name Index

737

(10)

Case Index

747

(2)

Subject Index

749

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