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Why do you choose the things you buy such as this textbook, a smartphone or an item of clothing? How often, where and instead of what? What do you consider a trivial necessity or a fun luxury? What do you do with products once you've purchased them? When do you decide to dispose of them and why? As a consumer you make conscious and unconscious decisions, nonstop, every day of your life. This is Consumer Behaviour! This friendly written full colour text will support you through your course and help you to get the best possible grade for future employment. It even has How to Impress Your Examiner boxes in each chapter. If you're looking for relief there's lots of fun case studies along the way from global brands such as Facebook, Apple and Amazon Kindle. Once you've read it you'll notice consumer behaviour in action all the time, and be one step ahead next time you make a big purchase. But to help you become a pro there are Consumer Behaviour in Action boxes in every chapter. If you want to be top of the class you can push yourself that little further by reading the Challenging the Status Quo asides which will test your critical thinking and problem solving skills. These are key skills that employers look for in graduates and practicing now will help set you apart from the pack and boost your employability. You could also dip into the Further Reading resources Jim personally selected to help you with essays and exam revision. Using it is a sure route to better grades. Visit the companion website www.sagepub.co.uk/blythe for extra materials; multiple choice questions to test yourself; and Jim's pick of Youtube videos that make the examples in each chapter come alive!