9781137003768

Consumer Behaviour Perspectives, Findings and Explanations

by
  • ISBN13:

    9781137003768

  • ISBN10:

    1137003766

  • Format: Paperback
  • Copyright: 2013-01-15
  • Publisher: Palgrave Macmillan

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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

A high level textbook discussing different perspectives in consumer behavior. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioral concepts.

Author Biography

JOHN O'SHAUGHNESSYis Professor Emeritus of Business, Columbia University, New York and Formerly Senior Associate, Judge Institute, Cambridge University, UK.

Table of Contents

Introduction: Perspectivism and Other Basic Notions for Understanding the Social Sciences
Ethnopsychology
Behaviourism
Psychoanalytic Psychology
Cognitive Psychology
Cognitive Neuroscience
Microeconomics (Rational Choice Theory)
Behavioural Economics
Social Psychology
Sociology
Cultural Anthropology

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