Consumer Psychology

by Jansson-Boyd, Cathrine

• ISBN13: 9780335229277
• ISBN10: 0335229271
• Edition: 1st
• Format: Hardcover
• Copyright: 2010-01-01
• Publisher: Open Univ Pr

Summary

Why do people behave and think the way they do? What makes people choose certain products and services? How does consumption affect our everyday lives? Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to an effective understanding of consumer behaviour and this book shows how it can be used to explain why people choose certain products and services, and how this affects their behaviour and psychological well-being.It explores key theories within social, cognitive and developmental psychology to show how psychology can help explain consumption behaviours. These include:Memory LearningPerception AttentionEmotions Decision makingEach chapter features an introduction, key terms and a summary as well as study questions or class exercises that encourage you to think critically about the subjects covered. Each topic is illustrated with real-life examples, including adverts and case studies, allowing you to relate the theory to everyday life.Written in a clear and accessible style, this book is essential reading for students of consumer psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology or business studies.

Author Biography

Dr. Cathrine V. Jansson-Boyd is Senior Lecturer in the Department of Psychology at Anglia Ruskin University, Cambridge, UK.

Table of Contents

Preface	p. vii
Acknowledgements	p. xi
Consumer Psychology: what it is and how it emerged	p. 1
Consumer memory and learning	p. 14
Perception and attention	p. 38
Identity and consumption	p. 54
The emotional consumer	p. 69
Attitudes	p. 82
Advertising psychology	p. 96
Motivational determinants of consumer behaviour	p. 115
Consumer decision-making and brand loyalty	p. 131
The Internet	p. 147
Children as consumers	p. 158
Consumption and happiness	p. 172
Consumers and the environment	p. 186
References	p. 199
Author index	p. 239
Subject index	p. 253
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