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Consuming Instinct : What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal about Human Nature
by SAAD, GADISBN13:
9781616144296
ISBN10:
1616144297
Format:
Hardcover
Pub. Date:
6/21/2011
Publisher(s):
Prometheus Books
List Price: $25.00
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Summary
In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption, demonstrates that most acts of consumption can be mapped onto four key Darwinian drives.
Table of Contents
| Acknowledgments | p. 7 |
| Foreword | p. 9 |
| Consumers: Born and Made | p. 11 |
| I Will Survive | p. 41 |
| Let's Get It On | p. 67 |
| We Are Family | p. 95 |
| That's What Friends Are For | p. 121 |
| Cultural Products: Fossils of the Human Mind | p. 149 |
| Local versus Global Advertising | p. 177 |
| Marketing Hope by Selling Lies | p. 203 |
| Darwinian Rationale for Consumer Irrationality | p. 231 |
| Darwin in the Halls of the Business School | p. 257 |
| Concluding Remarks | p. 287 |
| Notes | p. 295 |
| Index | p. 341 |
| Table of Contents provided by Ingram. All Rights Reserved. |
