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In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption, demonstrates that most acts of consumption can be mapped onto four key Darwinian drives.
Table of Contents
|Consumers: Born and Made||p. 11|
|I Will Survive||p. 41|
|Let's Get It On||p. 67|
|We Are Family||p. 95|
|That's What Friends Are For||p. 121|
|Cultural Products: Fossils of the Human Mind||p. 149|
|Local versus Global Advertising||p. 177|
|Marketing Hope by Selling Lies||p. 203|
|Darwinian Rationale for Consumer Irrationality||p. 231|
|Darwin in the Halls of the Business School||p. 257|
|Concluding Remarks||p. 287|
|Table of Contents provided by Ingram. All Rights Reserved.|