Consuming Kids

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  • Edition: 1st
  • Format: Trade Paper
  • Copyright: 2005-08-09
  • Publisher: Anchor

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The average American child sees about 40,000 television commercials every year. Companies target younger viewers all the time, selling everything from sugar cereals to minivans. Kids are requesting specific brands as soon as they can talk.

Author Biography

Susan Linn is Instructor in Psychiatry at Harvard Medical School and Associate Director of the Media Center at Judge Baker Children’s Center in Boston. An award-winning producer and ventriloquist, she is internationally known for her pioneering work using puppets as therapeutic tools with children and is co-founder of the coalition Campaign for a Commercial-Free Childhood. She lives in Brookline, Massachusetts, with her husband and daughter.

Table of Contents

Forewordp. ix
Acknowledgmentsp. xiii
Introduction: The Marketing Maelstromp. 1
Notes from the Underground: Thirty-Six Hours at a Marketing Conferencep. 11
A Consumer in the Family: The Nag Factor and Other Nightmaresp. 31
Branded Babies: From Cradle to Consumerp. 41
Endangered Species: Play and Creativityp. 61
Students for Sale: Who Profits from Marketing in Schools?p. 75
Through Thick and Thin: The Weighty Problem of Food Marketingp. 95
Peace-Keeping Battle Stations and Smackdown!: Selling Kids on Violencep. 105
From Barbie and Ken to Britney, the Bratz, and Beyond: Sex As Commodityp. 125
Marketing, Media, and the First Amendment: What's Best for Children?p. 145
Joe Camel Is Dead, but Whassup with Those Budweiser Frogs?: Hooking Kids on Alcohol and Tobaccop. 157
If Values Are Right, What's Left?: Life Lessons from Marketingp. 175
Ending the Marketing Maelstrom: You're Not Alonep. 195
Resourcesp. 221
Notesp. 233
Suggested Readingp. 271
Indexp. 275
Table of Contents provided by Ingram. All Rights Reserved.

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