Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Part One Advertising Perspectives | 2 | (126) | |||
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4 | (42) | |||
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46 | (44) | |||
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90 | (38) | |||
Part Two Crafting Marketing and Advertising Strategies | 128 | (172) | |||
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130 | (32) | |||
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162 | (36) | |||
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198 | (30) | |||
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228 | (36) | |||
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264 | (36) | |||
Part Three Integrating Advertising with Other Elements of the Communications Mix | 300 | (66) | |||
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302 | (32) | |||
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334 | (32) | |||
Part Four Creating Advertisements and Commercials | 366 | (108) | |||
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368 | (34) | |||
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402 | (32) | |||
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434 | (40) | |||
Part Five Using Advertising Media | 474 | (131) | |||
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476 | (30) | |||
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506 | (32) | |||
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538 | (40) | |||
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578 | (27) | |||
Epilogue Re-Positioning a Brand: MasterCard's ``Priceless'' Campaign | 605 | ||||
Appendix A Marketing Plan Outline | A1 | ||||
Appendix B Advertising Plan Outline | B | ||||
Important Terms | IT | ||||
End Notes | EN1 | ||||
Credits and Acknowledgments | CA | ||||
Name Index | IN1 | ||||
Company and Brand Index | IN5 | ||||
Subject Index | IN10 |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.