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9780470531297

Contemporary Business, 14th Edition

by ;
  • ISBN13:

    9780470531297

  • ISBN10:

    0470531290

  • Edition: 14th
  • Format: Hardcover
  • Copyright: 2010-11-06
  • Publisher: Wiley
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List Price: $261.30

Summary

Contemporary Business 14th Edition gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful business people. With new integrated E-Business context throughout the text, it provides a new approach. Another addition is the "Green Business" boxes in every chapter to provide student's with more Green Business information. All of the information provided is put together in a format easy for all students to understand, allowing for a better grasp of the information.

Table of Contents

The Changing Face of Business
Business Ethics and Social Responsibility
Economic Challenges Facing Contemporary Business
Competing in World Markets
Forms of Business Ownership and Organization
Starting Your Own Business: The Entrepreneurship Alternative
Management, Leadership, and the Internal Organization
Human Resource Management: From Recruitment to Labor Relations
Top Performance through Empowerment, Teamwork, and Communication
Production and Operations Management
Customer-Driven Marketing
Product and Distribution Strategies
Promotion and Pricing Strategies
Using Technology to Manage Information Statements
The Financial System
Financial Management
Business Law
Insurance and Risk Management
Personal Financial Planning
Developing a Business Plan
Careers in Contemporary Business
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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