Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Chapter 1 The Changing Face of Business 2
Chapter 2 Business Ethics and Social Responsibility 30
Chapter 3 Economic Challenges Facing Contemporary Business 64
Chapter 4 Competing in World Markets 96
PART 2 Starting and Growing Your Business 132
Chapter 5 Forms of Business Ownership and Organization 132
Chapter 6 Starting Your Own Business: The Entrepreneurship Alternative 168
PART 3 Management: Empowering People to Achieve Business 200
Chapter 7 Management, Leadership, and the Internal Organization 200
Chapter 8 Human Resource Management: From Recruitment to Labor Relations 230
Chapter 9 Top Performance through Empowerment, Teamwork, and Communication 260
Chapter 10 Production and Operations Management 288
PART 4 Marketing Management 320
Chapter 11 Customer-Driven Marketing 320
Chapter 12 Product and Distribution Strategies 354
Chapter 13 Promotion and Pricing Strategies 390
PART 5 Managing Technology and Information 428
Chapter 14 Using Technology to Manage Information 428
PART 6 Managing Financial Resources 456
Chapter 15 Understanding Accounting and Financial Statements 456
Chapter 16 The Financial System 488
Chapter 17 Financial Management 520
Appendix A Business Law A-1
Appendix B Insurance and Risk Management A-18
Appendix C Personal Financial Planning A-30
Appendix D Developing a Business Plan A-43
Appendix E Careers in Contemporary Business A-52
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.