Chapter 1 The Changing Face of Business 2

Chapter 2 Business Ethics and Social Responsibility 30

Chapter 3 Economic Challenges Facing Contemporary Business 64

Chapter 4 Competing in World Markets 96

PART 2 Starting and Growing Your Business 132

Chapter 5 Forms of Business Ownership and Organization 132

Chapter 6 Starting Your Own Business: The Entrepreneurship Alternative 168

PART 3 Management: Empowering People to Achieve Business 200

Chapter 7 Management, Leadership, and the Internal Organization 200

Chapter 8 Human Resource Management: From Recruitment to Labor Relations 230

Chapter 9 Top Performance through Empowerment, Teamwork, and Communication 260

Chapter 10 Production and Operations Management 288

PART 4 Marketing Management 320

Chapter 11 Customer-Driven Marketing 320

Chapter 12 Product and Distribution Strategies 354

Chapter 13 Promotion and Pricing Strategies 390

PART 5 Managing Technology and Information 428

Chapter 14 Using Technology to Manage Information 428

PART 6 Managing Financial Resources 456

Chapter 15 Understanding Accounting and Financial Statements 456

Chapter 16 The Financial System 488

Chapter 17 Financial Management 520

Appendix A Business Law A-1

Appendix B Insurance and Risk Management A-18

Appendix C Personal Financial Planning A-30

Appendix D Developing a Business Plan A-43

Appendix E Careers in Contemporary Business A-52