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Table of Contents
Chapter 1 The Changing Face of Business 2
Chapter 2 Business Ethics and Social Responsibility 30
Chapter 3 Economic Challenges Facing Contemporary Business 64
Chapter 4 Competing in World Markets 96
PART 2 Starting and Growing Your Business 132
Chapter 5 Forms of Business Ownership and Organization 132
Chapter 6 Starting Your Own Business: The Entrepreneurship Alternative 168
PART 3 Management: Empowering People to Achieve Business 200
Chapter 7 Management, Leadership, and the Internal Organization 200
Chapter 8 Human Resource Management: From Recruitment to Labor Relations 230
Chapter 9 Top Performance through Empowerment, Teamwork, and Communication 260
Chapter 10 Production and Operations Management 288
PART 4 Marketing Management 320
Chapter 11 Customer-Driven Marketing 320
Chapter 12 Product and Distribution Strategies 354
Chapter 13 Promotion and Pricing Strategies 390
PART 5 Managing Technology and Information 428
Chapter 14 Using Technology to Manage Information 428
PART 6 Managing Financial Resources 456
Chapter 15 Understanding Accounting and Financial Statements 456
Chapter 16 The Financial System 488
Chapter 17 Financial Management 520
Appendix A Business Law A-1
Appendix B Insurance and Risk Management A-18
Appendix C Personal Financial Planning A-30
Appendix D Developing a Business Plan A-43
Appendix E Careers in Contemporary Business A-52