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Contemporary Business 2010 Update, 13th Edition,9780470496749
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Contemporary Business 2010 Update, 13th Edition

by ;
Edition:
13th
ISBN13:

9780470496749

ISBN10:
0470496746
Format:
Paperback
Pub. Date:
12/1/2009
Publisher(s):
Wiley
List Price: $147.70

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Questions About This Book?

What version or edition is this?
This is the 13th edition with a publication date of 12/1/2009.
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  • The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.

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Summary

Opening new doors of possibility can be difficult. Contemporary Business 13e 2010 Update Edition gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful businesspeople. As with every good business, though, the patterns of innovation and excellence established at the beginning remain steadfast. The goals and standards of Boone & Kurtz, Contemporary Business, remain intact and focused on excellence, as always.

Table of Contents

The Changing Face of Business
Business Ethics and Social Responsibility
Economic Challenges Facing Contemporary Business
Competing in World Markets
Options for Organizing Small and Large Businesses
Starting Your Own Business: The Entrepreneurship Alternative
E-Business: Doing Business Online
Management, Leadership, and the Internal Organization
Human Resource Management, Motivation, and Labor-Management Relations
Improving Performance through Empowerment, Teamwork, and Communication
Production and Operations Management
Customer-Driven Marketing
Product and Distribution Strategies
Promotion and Pricing Strategies
Using Technology to Manage Information
Understanding Accounting and Financial Statements
The Financial System
Financial Management
Business Law
Insurance and Risk Management
Personal Financial Planning
Developing a Business Plan
Careers in Contemporary Business
Table of Contents provided by Publisher. All Rights Reserved.


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