9780470496749

Contemporary Business 2010 Update, 13th Edition

by ;
  • ISBN13:

    9780470496749

  • ISBN10:

    0470496746

  • Edition: 13th
  • Format: Paperback
  • Copyright: 12/1/2009
  • Publisher: Wiley
  • View Upgraded Edition

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $59!
    Your order must be $59 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $147.70 Save up to $47.26
  • Buy Used
    $100.44
    Add to Cart Free Shipping

    USUALLY SHIPS IN 3-4 BUSINESS DAYS

Supplemental Materials

What is included with this book?

  • The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Opening new doors of possibility can be difficult. Contemporary Business 13e 2010 Update Edition gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful businesspeople. As with every good business, though, the patterns of innovation and excellence established at the beginning remain steadfast. The goals and standards of Boone & Kurtz, Contemporary Business, remain intact and focused on excellence, as always.

Table of Contents

The Changing Face of Business
Business Ethics and Social Responsibility
Economic Challenges Facing Contemporary Business
Competing in World Markets
Options for Organizing Small and Large Businesses
Starting Your Own Business: The Entrepreneurship Alternative
E-Business: Doing Business Online
Management, Leadership, and the Internal Organization
Human Resource Management, Motivation, and Labor-Management Relations
Improving Performance through Empowerment, Teamwork, and Communication
Production and Operations Management
Customer-Driven Marketing
Product and Distribution Strategies
Promotion and Pricing Strategies
Using Technology to Manage Information
Understanding Accounting and Financial Statements
The Financial System
Financial Management
Business Law
Insurance and Risk Management
Personal Financial Planning
Developing a Business Plan
Careers in Contemporary Business
Table of Contents provided by Publisher. All Rights Reserved.

Rewards Program

Write a Review