CART

(0) items

Contemporary Business: 2012 Update, 14th Edition,9781118010303
This item qualifies for
FREE SHIPPING!

FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Contemporary Business: 2012 Update, 14th Edition

by ;
Edition:
14th
ISBN13:

9781118010303

ISBN10:
1118010302
Format:
Paperback
Pub. Date:
11/1/2011
Publisher(s):
Wiley
List Price: $150.55

Rent Textbook

(Recommended)
 
Term
Due
Price
$18.57

Hurry!

Only two copies
in stock at this price.

Buy Used Textbook

In Stock Usually Ships in 24 Hours.
U9781118010303
$72.76

Buy New Textbook

In Stock Usually Ships in 24 Hours.
N9781118010303
$144.53

eTextbook

We're Sorry
Not Available

More New and Used
from Private Sellers
Starting at $131.92
See Prices

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 14th edition with a publication date of 11/1/2011.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Related Products


  • Contemporary Business 2010 Update, 13th Edition
    Contemporary Business 2010 Update, 13th Edition




Summary

Boone & Kurtz: Contemporary Business, 14th Edition 2012 Update delivers Introduction to Business solutions at the speed of business - providing much needed currency to events in the business world that make the news every day.  This edition is the most current and comprehensive Introduction to Business product which builds on the wide array of new concepts from all aspects of the business world including marketing, management, accounting, finance, and economics.  The 14th Edition 2012 Update has the most up-to-date content on the market. Coverage of ethics in the book are enhanced by the revision of most "Solving an Ethical Controversy" Feature, in addition to updates on any references to ethical situations/corporate scandals referenced in the product. The book contains more practice and assessment questions; current content through the Weekly Updates Sites and Business Hot Topics; interactive tutorials through simulations; and engaging videos through Greensburg, KS continuing case.

Table of Contents

PART 1 Business in a Global Environment

Chapter 1 The Changing Face of Business 2

Chapter 2 Business Ethics and Social Responsibility 34

Chapter 3 Economic Challenges Facing Contemporary Business 70

Chapter 4 Competing in World Markets 104

PART 2 Starting and Growing Your Business 143

Chapter 5 Forms of Business Ownership and Organization 144

Chapter 6 Starting Your Own Business: The Entrepreneurship Alternative 182

Part 3 Management: Empowering People to Achieve Business 215

Chapter 7 Management, Leadership, and the Internal Organization 216

Chapter 8 Human Resource Management: From Recruitment to Labor Relations 252

Chapter 9 Top Performance through Empowerment, Teamwork, and Communication 284

Chapter 10 Production and Operations Management 314

Part 4 Marketing Management 349

Chapter 11 Customer-Driven Marketing 350

Chapter 12 Product and Distribution Strategies 386

Chapter 13 Promotion and Pricing Strategies 426

PART 5 Managing Technology and Information 465

Chapter 14 Using Technology to Manage Information 466

PART 6 Managing Financial Resources 497

Chapter 15 Understanding Accounting and Financial Statements 498

Chapter 16 The Financial System 532

Chapter 17 Financial Management 566

Appendix A Business Law A-1

Appendix B Insurance and Risk Management A-18

Appendix C Personal Financial Planning A-31

Appendix D Developing a Business Plan A-43

Appendix E Careers in Contemporary Business A-53



Please wait while the item is added to your cart...