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Table of Contents
PART 1 Business in a Global Environment
Chapter 1 The Changing Face of Business 2
Chapter 2 Business Ethics and Social Responsibility 34
Chapter 3 Economic Challenges Facing Contemporary Business 70
Chapter 4 Competing in World Markets 104
PART 2 Starting and Growing Your Business 143
Chapter 5 Forms of Business Ownership and Organization 144
Chapter 6 Starting Your Own Business: The Entrepreneurship Alternative 182
Part 3 Management: Empowering People to Achieve Business 215
Chapter 7 Management, Leadership, and the Internal Organization 216
Chapter 8 Human Resource Management: From Recruitment to Labor Relations 252
Chapter 9 Top Performance through Empowerment, Teamwork, and Communication 284
Chapter 10 Production and Operations Management 314
Part 4 Marketing Management 349
Chapter 11 Customer-Driven Marketing 350
Chapter 12 Product and Distribution Strategies 386
Chapter 13 Promotion and Pricing Strategies 426
PART 5 Managing Technology and Information 465
Chapter 14 Using Technology to Manage Information 466
PART 6 Managing Financial Resources 497
Chapter 15 Understanding Accounting and Financial Statements 498
Chapter 16 The Financial System 532
Chapter 17 Financial Management 566
Appendix A Business Law A-1
Appendix B Insurance and Risk Management A-18
Appendix C Personal Financial Planning A-31
Appendix D Developing a Business Plan A-43
Appendix E Careers in Contemporary Business A-53