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Contemporary Business Communication,9780618990481

Contemporary Business Communication

by
Edition:
7th
ISBN13:

9780618990481

ISBN10:
0618990488
Format:
Hardcover
Pub. Date:
12/28/2007
Publisher(s):
Cengage Learning
List Price: $301.66

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Summary

Contemporary Business Communication prepares students for business communication by employing a hands-on approach--connecting topics, examples, and exercises to the modern workplace. The text provides ample opportunity for students to practice their oral and written skills, and includes strategies for using email, voicemail, the Internet, and other innovations in communication technology. The streamlined Seventh Edition has been completely updated to reflect current trends and practices in the world of business. The revised textbook package now features a web-based version of the Urban Systems Case Study Simulation with an updated, student-friendly BusCom online writing tutorial.

Table of Contents

Foundationsof Business Communication
Understanding Business Communication
Communicating in Organizations
The Components of Communication
Verbal Communication Directions of Communication
Barriers to Communication
Introducing the 3Ps (Problem, Process, Product) Model
The 3Ps in Action (Problem, Process, Product)
Using Euphemisms Apropriately Appendix: Urban Systems, Inc
Contemporary Issues in Business Communication
Contemporary Business Communication Issues
Communicating in Work Teams
Communicating in a Diverse
Environment Ethics and Communication
Communicating via E-Mail
The 3Ps in Action (Problem, Process, Product): Writing an Ethical Statement
Interpersonal Communication Skills
Nonverbal Communication
Listening Communicating by Telephone Business Meetings
The 3Ps in Action (Problem, Process, Product): A Plan for a Business Meeting
Developing Your Business Writing Skills
The Writing Process An Overview of the Writing Process
Planning Drafting Revising Formatting and Proofreading
The 3Ps in Action (Problem, Process, Product): A Simple Memo
Revising Your Writing What Do We Mean by Style?
Choosing the Right Words
Writing Effective Sentences
Developing Logical Paragraphs
Creating an Appropriate Tone
Effective Business Writing
The 3Ps in Action (Problem, Process, Product): Writing an Unbiased Message
Correspondence
Routine Messages
Planning the Routine
Message Routine
Requests Routine
Replies Routine
Claim Letters Routine
Adjustment Letters
Goodwill Messages
The 3Ps in Action (Problem, Process, Product): A Routine Adjustment Letter
Persuasive Messages
Planning the Persuasive Message
Organizing a Persuasive Request
Common Types of Persuasive Requests
Writing a Sales Letter
The 3Ps in Action (Problem, Process, Product): A Sales Letter
Bad-News Messages
Planning the Bad-News
Message Bad-News
Replies Announcing Bad News
The 3Ps in Action (Problem, Process, Product): A Bad-News Message
Report Writing
Planning the Report and Managing Data
Who Reads and Writes Reports?
What Data Is Already Available?
Collecting and Evaluating Data on the Internet Collecting Data
Through Questionnaires Constructing
Tables Preparing Charts
Interpreting the Data
The 3Ps in Action (Problem, Process, Product): A Questionnaire
Writing the Report
Planning
Drafting
Developing an Effective
Writing Style Documenting
Your Sources Refining
Your Draft
The 3Ps in Action (Problem, Process, Product): A Section of a Report
Oraland Employment Communication
Making Oral Presentations
The Role of Business Presentations
Planning the Presentation
Planning Team and Video Presentations
Visual Aids for Business Presentations
Practicing and Delivering the Presentation
Post-Presentation Activities
The 3Ps in Action (Problem, Process, Product): A Business Presentation
Employment Communication Preparing Your R?sum?
Writing Job-Application
Letters Preparing for a Job
Interview Conducting Yourself
During the Interview Communicating
After the Interview Business Etiquette
The 3Ps in Action (Problem, Process, Product)
An Application Letter
Reference Manual
Language Arts Basics
Formatting Business Documents
Common Types of Reports
Glossary
Table of Contents provided by Publisher. All Rights Reserved.


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