We’ve listened. Boone/Kurtz, Essentials of Contemporary Business is the flexible, current, and easy-to-use teaching resource you’ve asked for and the inexpensive, concise, readable book today’s students want. Our commitment to delivering solutions at the speed of business has produced the perfect combination of current material, illustrative examples and a storytelling narrative -- all in a brief, valued-priced package.
Covering all of the major topics of the introduction to business course, Boone/Kurtz, Essentials of Contemporary Business offers shorter chapters and a visually pleasing design paired with a comprehensive suite of resources to help you make business concepts come alive.
Experience a textbook program that supports your goals to stimulate curiosity, show relevance, promote creativity, and prepare students for what’s ahead, in both their academic and business careers.
This text is an unbound, binder-ready edition.
PART 1 Business in a Global Environment
1 The Changing Face of Business 1
2 Business Ethics and Social Responsibility 17
3 Economic Challenges Facing Contemporary Business 33
4 Competing in World Markets 51
PART 2 Starting and Growing Your Business
5 Small Business and Forms of Business Ownership 67
6 Starting Your Own Business 83
PART 3 Management: Building Organizational Capability for Superior Performance
7 Management, Leadership, and the Internal Organization 99
8 Human Resource Management: From Recruitment to Labor Relations 115
9 Top Performance through Empowerment, Teamwork, and Communication 131
10 Production and Operations Management 147
PART 4 Marketing Management
11 Customer-Driven Marketing 163
12 Product and Distribution Strategies 179
13 Promotion and Pricing Strategies 195
PART 5 Managing Technology and Information
14 Using Technology to Manage Information 211
PART 6 Managing Financial Resources
15 Understanding Accounting and Financial Statements 227
16 The Financial System 247
17 Financial Management 261
Name Index 294
Subject Index 300
International Index 311