The certification program of the Club Managers Association of America guided the content development of this textbook, which introduces students to the complex world of private club management. Chapter contributors are hospitality educators with expertise in the area of club management. The second edition of this book includes new chapters on membership marketing, training and development, and club entertainment, as well as expanded treatment of club recreation, including a new chapter on golf course maintenance.
About the Educational Institute
We Train The Best!
The American Hotel and Lodging Educational Institute (AHLEI) is the premier source for delivering quality hospitality education, training and professional certification that serves the needs of hospitality schools and industries worldwide.
The AHLEI meets and exceed its education and training mission by providing materials for all levels of hospitality personnel via: online learning, distance learning courses, videos, seminars, textbooks, and study guides.
Professional certification from the AHLEI is the ultimate distinction of professional excellence for the hospitality industry. It certifies and validates competencies in conjunction with academia and industry experts for over 35 positions in the hospitality industry; designations from front-line to general manager, including the prestigious CHA - the Certified Hotel Administrator.
Overview of Club Operations
The Board of Directors and the General Manager/Chief Operating Officer
Leading Clubs Effectively
Leading the Strategic Planning Process
Club Marketing; Membership Marketing
Managing Human Resources in Clubs
Training and Professional Development in Clubs
Quality Service in Clubs
Club Food and Beverage Operations
Managing Entertainment in Clubs
Club Financial Management
Golf Operations in Clubs
Golf Course Maintenance
Club Fitness, Spa, Aquatics, and Tennis Operations