Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Preface | vii | ||||
Part 1 The Contemporary Marketing Environment | 3 | (110) | |||
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4 | (34) | |||
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38 | (38) | |||
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76 | (37) | |||
Part 2 Managing Technology to Achieve Marketing Success | 113 | (66) | |||
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114 | (36) | |||
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150 | (29) | |||
Part 3 Marketing Planning, Information, and Segmentation | 179 | (84) | |||
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180 | (24) | |||
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202 | (2) | |||
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204 | (28) | |||
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232 | (31) | |||
Part 4 Customer Behavior | 263 | (62) | |||
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264 | (28) | |||
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292 | (33) | |||
Part 5 Product Strategy | 325 | (62) | |||
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326 | (30) | |||
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356 | (31) | |||
Part 6 Distribution Strategy | 387 | (64) | |||
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388 | (30) | |||
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418 | (33) | |||
Part 7 Promotional Strategy | 451 | (112) | |||
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452 | (36) | |||
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488 | (38) | |||
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526 | (37) | |||
Part 8 Pricing Strategy | 563 | ||||
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564 | ||||
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594 | ||||
Video Cases | VC-1 | ||||
Gateway Continuing Cases | GC-1 | ||||
Careers in Marketing | A-1 | ||||
Notes | N-1 | ||||
Glossary | G-1 | ||||
Solution | S-1 | ||||
Credits | C-1 | ||||
Indexes | I-1 |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.