Designing Customer-Oriented Marketing Strategies | |
Marketing: The Art and Science of Satisfying Customers | |
Strategic Planning and the Marketing Process | |
Appendix: Creating an Effective Marketing Plan | |
The Marketing Environment, Ethics, and Social Responsibility | |
E-Marketing | |
Understanding Buyers And Markets | |
Consumer Behavior | |
Business-to-Business (B2B) Marketing | |
Global Marketing | |
Target Market Selection | |
Marketing Research and Sales Forecasting | |
Market Segmentation, Targeting, and Positioning | |
Relationship Marketing and Customer Relationship Management (CRM) | |
Product Decisions | |
Product and Service Strategies | |
Developing and Managing Brand and Product Categories | |
Distribution Decisions | |
Marketing Channels and Supply Chain Management | |
Retailers, Wholesalers, and Direct Marketers | |
Promotional Decisions | |
Integrated Marketing Communications | |
Advertising and Public Relations | |
Personal Selling and Sales Promotion | |
Pricing Decisions | |
Pricing Concepts | |
Pricing Strategies | |
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