Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.
Contemporary Marketingby Boone, Louis E.; Kurtz, David L.
Questions About This Book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
- The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
- The eBook copy of this book is not guaranteed to include any supplemental materials. Typically only the book itself is included.
Table of Contents
|Designing Customer-Oriented Marketing Strategies|
|Marketing: The Art and Science of Satisfying Customers|
|Strategic Planning in Contemporary Marketing|
|The Marketing Environment, Ethics, and Social Responsibility|
|E-Business: Managing the Customer Experience|
|Understanding Buyers And Markets|
|Business-to-Business (B2B) Marketing|
|Target Market Selection|
|Marketing Research and Sales Forecasting|
|Market Segmentation, Targeting, and Positioning|
|Relationship Marketing and Customer Relationship Management (CRM)|
|Product and Service Strategies|
|Developing and Managing Brand and Product Categories|
|Marketing Channels and Supply Chain Management|
|Retailers, Wholesalers, and Direct Marketers|
|Integrated Marketing Communications|
|Advertising and Public Relations|
|Personal Selling and Sales Promotion|
|Your Career in Marketing|
|Developing an Effective Marketing Plan|
|Financial Analysis in Marketing|
|Table of Contents provided by Publisher. All Rights Reserved.|