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Contemporary Marketing

by Boone,Louis E.

Edition:

16th

ISBN13:

9781133628460

ISBN10:

113362846X

Format:

Hardcover

Pub. Date:

1/1/2013

Publisher(s):

Cengage Learning

Other versions by this Author

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This is the 16th edition with a publication date of 1/1/2013.

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Summary

CONTEMPORARY MARKETING 16E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Sixteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.

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