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Table of Contents
|Designing Customer-Oriented Marketing Strategies|
|Marketing: The Art and Science of Satisfying Customers|
|Strategic Planning and the Marketing Process|
|Appendix: Creating an Effective Marketing Plan|
|The Marketing Environment, Ethics, and Social Responsibility|
|Understanding Buyers And Markets|
|Business-to-Business (B2B) Marketing|
|Target Market Selection|
|Marketing Research and Sales Forecasting|
|Market Segmentation, Targeting, and Positioning|
|Relationship Marketing and Customer Relationship Management (CRM)|
|Product and Service Strategies|
|Developing and Managing Brand and Product Categories|
|Marketing Channels and Supply Chain Management|
|Retailers, Wholesalers, and Direct Marketers|
|Integrated Marketing Communications|
|Advertising and Public Relations|
|Personal Selling and Sales Promotion|
|Table of Contents provided by Publisher. All Rights Reserved.|