Contemporary Marketing, 2013 Update,9781111579715

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Contemporary Marketing, 2013 Update

by Boone,Louis E.

Edition:

15th

ISBN13:

9781111579715

ISBN10:

1111579717

Format:

Paperback

Pub. Date:

1/1/2012

Publisher(s):

Cengage Learning

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This is the 15th edition with a publication date of 1/1/2012.

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Summary

CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for the Principles of Marketing course. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new 2013 UPDATE continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.

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