Designing Customer-Oriented Marketing Strategies | |
Customer-Driven Marketing | |
Strategic Planning and the Marketing Process | |
The Marketing Environment, Ethics, and Social Responsibility | |
Global Dimensions of Marketing | |
Managing Technology and Information to Achieve Marketing Success | |
E-Commerce: Electronic Marketing and the Internet for Dot.com and Brick-and-Mortar Marketers | |
Relationship Marketing and Customer Relationship Management (CRM) | |
Marketing Research, Decision-Support Systems, and Sales Forecasting | |
Market Segmentation and Customer Behavior | |
Market Segmentation, Targeting and Positioning | |
Consumer Behavior | |
Business-to-Business (B2B) Marketing | |
Product strategy | |
Product Strategies | |
Category and Brand Management, Product Identification, and New-Product Planning | |
Pricing Strategy | |
Price Determination | |
Managing the Pricing Function | |
Distribution Strategy | |
Marketing Channels, Logistics, and Supply Chain Management | |
Direct Marketing and Marketing Resellers: Retailers and Wholesalers | |
Promotional Strategy | |
Integrated Marketing Communications | |
Advertising, Sales Promotion, and Public Relations | |
Personal Selling and Sales-Force Management | |
Developing a Marketing Plan | |
Financial Analysis in Marketing | |
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