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Contemporary Rhetorical Theory A Reader

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The Guilford Press

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This is the edition with a publication date of 11/20/1998.
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This indispensable text brings together important essays on the themes, issues, and controversies that have shaped the development of rhetorical theory since the late 1960s. An extensive introduction and epilogue by the editors thoughtfully examine the current state of the field and its future directions, focusing in particular on how theorists are negotiating the tensions between modernist and postmodernist considerations. Each of the volume's eight main sections comprises a brief explanatory introduction, four to six essays selected for their enduring significance, and suggestions for further reading. Topics addressed include problems of defining rhetoric, the relationship between rhetoric and epistemology, the rhetorical situation, reason and public morality, the nature of the audience, the role of discourse in social change, rhetoric in the mass media, and challenges to rhetorical theory from the margins. An extensive subject index facilitates comparison of key concepts and principles across all of the essays featured.

Author Biography

John Louis Lucaites, PhD, Department of Communication and Culture, Indiana University, Celeste Michelle Condit, PhD, Department of Speech Communication, University of Georgia, and Sally Caudill, PhD, Department of Communication Studies, Macalester College

Table of Contents

Introduction 1(18)
John Louis Lucaites
Celeste Michelle Condit
Part 1: What Can a "Rhetoric" Be? 19(108)
Toward a Sophistic Definition of Rhetoric
John Poulakos
Status, Marginality, and Rhetorical Theory
Robert Hariman
The Habitation of Rhetoric
Michael Leff
Text, Context, and the Fragmentation of Contemporary Culture
Michael Calvin McGee
Practicing the Arts of Rhetoric: Tradition and Invention
Thomas Farrell
The Taming of Polos/Polis: Rhetoric as an Achievement Without Woman
Jane Sutton
Part 2: Rhetoric and Epistemology 127(86)
On Viewing Rhetoric as Epistemic
Robert Scott
Knowledge, Consensus, and Rhetorical Theory
Thomas Farrell
Some Implications of "Process" or "Intersubjectivity": Postmodern Rhetoric
Barry Brummett
Rhetorical Perspectivism
Richard A. Cherwitz
James W. Hikins
Rhetoric and Its Double: Reflections of the Rhetorical Turn in the Human Sciences
Dilip Parameshwar Gaonkar
Part 3: The Character of the Rhetorical Situation 213(34)
The Rhetorical Situation
Lloyd F. Bitzer
The Myth of the Rhetorical Situation
Richard E. Vatz
Rethinking the Rhetorical Situation from within the Thematic of Differance
Barbara Biesecker
Part 4: Rhetoric, Reason, and Public Morality 247(80)
The Personal, Technical, and Public Sphere of Argumentation: A Speculative Inquiry in the Art of Public Deliberation
G. Thomas Goodnight
Narrative as Human Communication Paradigm
Walter Fisher
Rhetorical Coversation, Time, and Moral Action
Thomas S. Frentz
Crafting Virtue: The Rhetorical Construction of Public Morality
Celeste Michelle Condit
Part 5: The Nature of the Audience 327(54)
The Second Persona
Edwin Black
In Search of "the People": A Rhetorical Alternative
Michael Calvin McGee
The Third Persona: An Ideological Turn in Rhetorical Theory
Philip Wander
Part 6: The Role of Discourse in Social Change 381(94)
Requirements, Problems, and Strategies: A Theory of Persuasion for Social Movements
Herbert W. Simons
The Rhetoric of Women's Liberation: An Oxymoron
Karlyn Kohrs Campbell
The Functions of Presidential Campaigning
Bruce Gronbeck
The "Ideograph": A Link Between Rhetoric and Ideology
Michael Calvin McGee
Critical Rhetoric: Theory and Praxis
Raymie E. McKerrow
Rehabilitating Rhetoric: Confronting Blindspots in Discourse and Social Theory
Maurice Charland
Part 7: Rhetoric in the Mass Media 475(60)
Burke's Representative Anecdote as a Method in Media Criticism
Barry Brummett
The Rhetorical Limits of Polysemy
Celeste Michelle Condit
Reintegrating Ideology and Archetype in Rhetorical Criticism
Janice Hocker Rushing
Thomas S. Frentz
Part 8: Challenging the Tradition of Rhetorical Theory from the Margins 535(74)
Cultures of Discourse: Marxism and Rhetorical Theory
James Arnt Aune
An Afrocentric Theory of Communication
Molefi Kete Asante
Disciplining the Feminine
Carole Blair
Julie R. Brown
Leslie A. Baxter
Postcolonial Interventions in the Rhetorical Canon: An "Other" View
Raka Shome
Epilogue: Contributions from Rhetorical Theory 609(6)
John Louis Lucaites
Celeste Michelle Condit
Index 615(12)
About the Editors 627

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