Contemporary Strategy Analysis and Cases: Text and Cases, 7th Edition

by Robert M. Grant (Eni Professor of Strategic Management, Bocconi University; Visiting Professor, Georgetown University)

• ISBN13: 9780470747094
• ISBN10: 0470747099
• Edition: 7th
• Format: Paperback
• Copyright: 2010-04-01
• Publisher: Wiley

Summary

NEW! Combined Text & Cases VersionConsidered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7 th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy.In this most accessible strategy text, Robert M. Grant combines clarity of exposition with concentration on the fundamentals of value creation and an emphasis on practicality. In this seventh edition, a greater focus on strategy implementation reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness.Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive style.Contemporary Strategy Analysis 7 th edition is suitable for both MBA and advanced undergraduate students.Contemporary Strategy Analysis 7 th Edition is also available in a text only version ISBN: 9780470747100

Table of Contents

Preface

Introduction

The Concept of Strategy

The Tools Of Strategy Analysis

Goals, Values, and Performance

Industry Analysis: The Fundamentals

Further Topics in Industry and Competitive Analysis

Analyzing Resources and Capabilities

Developing Resources and Capabilities

Organization Structure and Management Systems: The Fundamentals of Strategy Implementation

The Analysis Of Competitive Advantage

The Nature and Sources of Competitive Advantage

Cost Advantage

Differentiation Advantage

Business Strategies In Different Industry Contexts

Industry Evolution and Strategic Change

Technology-based Industries and the Management of Innovation

Competitive Advantage in Mature Industries

Vertical Integration and the Scope of the Firm

Corporate Strategy

Global Strategies and the Multinational Corporation

Diversification Strategy

Implementing Corporate Strategy: Managing the Multibusiness Firm

Current Trends in Strategic Management

Cases to Accompany Contemporary Strategy Analysis, Seventh Edition

Acknowledgements

Madonna

Starbucks, February 2009: The Coffee Goes Cold

The US Airline Industry in 2009

Ford and the World Automobile Industry in 2009

Wal-Mart Stores Inc., 2009

Manchester United: Preparing for Life without Ferguson

Eastman Kodak: Meeting the Digital Challenge

Procter & Gamble's Organization 2005 Project

AirAsia: The World's Lowest Cost Airline

Harley Davidson Inc., July 2008

Raisio Group and the Benecol Launch

Rivalry in Video Games

DVD War of 2005-8: Blu-Ray vs. HD DVD

New York Times

Eni SpA: Building an International Energy Major

American Apparel: Vertically-integrated in Downtown LA

Outback Steakhouse: Going International

Euro Disney: From Dream to Nightmare

Vodafone: Rethinking the International Strategy

Richard Branson and the Virgin Group of Companies in 2007

Google Inc.: Running Amuk?

Bank of America's Acquisition of Merrill Lynch

Jeff Immelt and the Reinventing of General Electric, 2009

W.L. Gore & Associates: Who's In Charge Here?

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