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Table of Contents
1. The Visual Merchandising Concept in a Contemporary Environment
2. Addressing Multicultural Consumer Needs through Visual Merchandising
3. Planning and Developing Visual Presentations
4. Facilities Design: Exteriors, Interiors, and Fixturing
5. Environment Design Direction and Going Green
6. Mannequins and Other Human Forms
7. Materials, Props, and Tools of the Trade
8. Principles of Design
9. Color: Fundamental Concepts and Applications
10. Lighting: Dramatizing the Selling Floor and Display Areas
11. Themes and Setting for Windows and Interiors
12. Energizing the Specialty Boutique
13. Signage: The Tool That Tells A Story
14. Graphics in the Retail Environment
15. Point-of-Purchase Display
16. Display Windows as Setting for “Consumer Theater”
16. Execution of a Visual Display
18. Creating the Overall Concept: From Conception to Completion
19. Promotion’s Other Components: Advertising, Special Events, and Publicity