9781118232606

Content Rules How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

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  • ISBN13:

    9781118232606

  • ISBN10:

    1118232607

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 5/22/2012
  • Publisher: Wiley

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

How can you create bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules is a how-to book of both the art and science of developing marketing content that people care about interwoven with case studies of companies that are successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base. The revised and updated paperback will include: The illustrations that are used in the authors' presentations to align the book more closely with their respective platforms A chapter on mobile focusing on both phones and tablets in addition to location based content A basic primer on "finding your story," the number one follow-up questions that the authors receive from readers

Author Biography

Ann Handley is the chief Content Officer of Marketing-Profs, a rich and trusted resource that offers actionable know-how to its 442,000 subscribers. As a thought leader and writer with a passion for good content, she writes and blogs extensively about online business, marketing, and sometimes just life. For more, visit annhandley.com. C.C. Chapman is a media creator, entrepreneur, keynote speaker, and online marketing consultant. He is the founder of DigitalDads.com and the host of PassionHit.tv. For more information, please visit cc-chapman.com.

Table of Contents

Forewordp. xi
Acknowledgmentsp. xv
Big Fat Overview (Sometimes Called an Introduction)p. xvii
The Content Rulesp. 1
The Case for Contentp. 3
The Content Rulesp. 13
Insight Inspires Originality: Who Do You Want to Attract?p. 21
Who Are You?p. 31
Reimagine; Don't Recycle: Anatomy of a Content Circle of Lifep. 55
Share or Solve; Don't Shillp. 69
Stoke the Campfirep. 95
Create Wings and Rootsp. 101
The Care and Feeding of Fansp. 115
Attention B2B Companies: This Is the Chapter You Are Looking Forp. 121
The How-To Sectionp. 141
A Blog as a Hub of Your Online Contentp. 143
If Webinars Are Awesome Marketing Tools, Why Do Most of Them Suck?p. 155
What's the Difference between an E-book and a White Paper? (And When Should You Use Them?)p. 171
The Single Biggest Secret to Creating a Compelling Customer Success Story (Formerly Known as a Case Study)p. 183
From Dumpy to Sexy: An FAQs Makeoverp. 189
Video: Show Me a Storyp. 197
Podcasting: Is This Thing On?p. 207
Photographs: The Power of Picturesp. 211
Content That Converts: Success Stories (With Ideas You Can Steal!)p. 219
Reynolds Golf Academy: Greensboro, Georgiap. 221
The Cool Beans Group: Greensboro, North Carolinap. 227
U.S. Army: Fort Knox, Kentucky; Fort Monroe, Virginiap. 231
AskPatty.com, Inc.: Thousand Oaks, Californiap. 235
Qvidian: Lowell, Massachusettsp. 239
HubSpot: Cambridge, Massachusettsp. 243
Kodak: Rochester, New Yorkp. 251
Boeing Company: Chicago, Illinoisp. 257
Indium Corporation: Clinton, New Yorkp. 263
PinkStinks: London, Englandp. 267
This Isn't Goodbyep. 271
This Isn't Goodbye, and a Gift for Youp. 273
About the Illustrator: Sean Tubridyp. 275
Indexp. 277
Table of Contents provided by Ingram. All Rights Reserved.

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