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About the Educational Institute
We Train The Best!
The American Hotel and Lodging Educational Institute (AHLEI) is the premier source for delivering quality hospitality education, training and professional certification that serves the needs of hospitality schools and industries worldwide.
Professional certification from the AHLEI is the ultimate distinction of professional excellence for the hospitality industry. It certifies and validates competencies in conjunction with academia and industry experts for over 35 positions in the hospitality industry; designations from front-line to general manager, including the prestigious CHA - the Certified Hotel Administrator.
Table of Contents
Introduction to the Convention, Meetings, and Trade Show Industry
Developing a Marketing Plan
Organizing for Convention Sales
Selling the Association Market
Selling the Corporate Meetings Market
Selling Other Markets
Selling to the Meetings Market
Advertising to the Meeting Planner
Negotiations and Contracts
The Service Function
Preparing for the Event
Function Rooms and Meeting Setups
Food and Beverage Service
Admission Systems and Other Services
Exhibits and Trade Shows
Convention Billing and Post-Convention Review