Convention Management and Service with Answer Sheet (EI)by Astroff, Milton T.; Abbey, James R.; American Hotel & Lodging Educational Institute, . .
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Table of Contents
Introduction to the Convention, Meetings, and Trade Show Industry
Developing a Marketing Plan
Organizing for Convention Sales
Selling the Association Market
Selling the Corporate Meetings Market
Selling Other Markets
Selling to the Meetings Market
Advertising to the Meeting Planner
Negotiations and Contracts
The Service Function
Preparing for the Event
Function Rooms and Meeting Setups
Food and Beverage Service
Admission Systems and Other Services
Exhibits and Trade Shows
Convention Billing and Post-Convention Review