9780133086140

Convention Management and Service with Answer Sheet (EI)

by ; ;
  • ISBN13:

    9780133086140

  • ISBN10:

    0133086143

  • Edition: 8th
  • Format: Paperback
  • Copyright: 5/30/2012
  • Publisher: Educational Institute

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Supplemental Materials

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  • The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

This best-selling textbook provides students with the most current and comprehensive coverage of the convention industry. Students receive a comprehensive look at conventions and meetings marketing and learn how to successfully sell to groups and how to service their business after the sale.

Author Biography

About the Educational Institute

 

We Train The Best!

 

The American Hotel and Lodging Educational Institute (AHLEI) is the premier source for delivering quality hospitality education, training and professional certification that serves the needs of hospitality schools and industries worldwide.

The AHLEI meets and exceed its education and training mission by providing materials for all levels of hospitality personnel via: online learning, distance learning courses, videos, seminars, textbooks, and study guides.

 

Professional  certification  from the AHLEI is the ultimate distinction of professional excellence for the hospitality industry.  It certifies and validates competencies in conjunction with academia and industry experts for over 35 positions in the hospitality industry; designations from front-line to general manager, including the prestigious CHA - the Certified Hotel Administrator.

 

Table of Contents

Introduction to the Convention, Meetings, and Trade Show Industry

Developing a Marketing Plan

Organizing for Convention Sales

Selling the Association Market

Selling the Corporate Meetings Market

Selling Other Markets

Selling to the Meetings Market

Advertising to the Meeting Planner

Negotiations and Contracts

The Service Function

Guestrooms

Preparing for the Event

Function Rooms and Meeting Setups

Food and Beverage Service

Audiovisual Requirements

Admission Systems and Other Services

Exhibits and Trade Shows

Convention Billing and Post-Convention Review

Rewards Program

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