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Converging Media 2013-2014 Update A New Introduction To Mass Communication,9780199859931
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Converging Media 2013-2014 Update A New Introduction To Mass Communication

by ;
Edition:
3rd
ISBN13:

9780199859931

ISBN10:
0199859930
Format:
Paperback
Pub. Date:
12/16/2011
Publisher(s):
Oxford University Press
List Price: $104.48

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This is the 3rd edition with a publication date of 12/16/2011.
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Summary

This is a revision of an introduction to mass communication text that uses the technologies we employ every day to explain our current media environment and predict how it might change. Rather than discussing each media industry in isolation, Converging Media shows how each branch of media - print, visual, and audio - relates to and influences the others. This enables students to see the inextricable and dynamic relationship between new media and traditional media formats. We reviewed the current edition of Converging Media. In response to these reviews, the authors have decided to shift the chapter on ethics nearer the chapter on law while still maintaining an early introduction to the topic and integrating it throughout the text. In addition to updating examples, the authors will add more content on media economics to better compete with the Vivian text. Pavlik and McIntosh will also be adding content on global media, hyperlocal media, and other emerging media types, including social media. The number and quality of end-of-chapter questions will be increased and the number of International Perspectives doubled. The authors will also introduce a new feature box containing inspirational stories about famous journalists, and all existing feature boxes will be updated to contain photo captions and reflection questions. The glossary will be edited for consistency and to include page numbers. The book will undergo a robust copyedit to minimize repetition and streamline the prose for intro-course accessibility. The interior will be redesigned along the lines of the Rodman text. The photography program will be updated for an edgier look, and the font used for the marginal definitions will be changed. Lastly, the PowerPoints to be distributed via the Instructor's Resource CD and Companion Website will be redone so that they are less crowded and reflect good practice.

Table of Contents

The Changing Media Landscape
Transformation
Digital Literacy
Mass Communication Formats
Print
Audio
Visual
How Digital Media Are Changing Our World
Overload
Networks
Social Media
Media Perspectives
Journalism
Entertainment
Advertising and Public Relations
Media and Society
Theory
Ethics
Law
Politics
Table of Contents provided by Publisher. All Rights Reserved.


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