9781780670003

Copywriting

by
  • ISBN13:

    9781780670003

  • ISBN10:

    1780670001

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 10/31/2012
  • Publisher: Laurence King Pub
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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

Summary

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cuttingedge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.

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