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COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, Sixth Edition, prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. Numerous scripts, storyboards, PSAs, and promotional spots present key examples as you learn to write short, persuasive messages for radio, television, and new media. A new chapter on "Getting the First Job" reveals what you should expect in entry-level copywriting positions.
Milan D. Meeske is a professor of radio and television in the Nicholson School of Communication at the University of Central Florida in Orlando.
Table of Contents
|The Broadcast Copywriter|
|The Broadcast Copywriter|
|The Legal and Ethical Implications of Writing Copy|
|Organizing the Broadcast Commercial|
|Broadcast Copy Preparation|
|The Radio Commercial: The Mechanics|
|Types of Radio Copy|
|The Television Commercial: The Mechanics|
|Types of Television Commercials|
|The Electronic Media: Other Writing Needs|
|Public Service, Issue, and Political Announcements|
|The Broadcast Campaign|
|Writing News Stories|
|Writing for the Internet|
|Getting the First Job|
|Table of Contents provided by Publisher. All Rights Reserved.|