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9780471469483

Core Concepts of Marketing, 2nd Edition

by
  • ISBN13:

    9780471469483

  • ISBN10:

    0471469483

  • Edition: Packaged
  • Format: Paperback
  • Copyright: 2003-06-01
  • Publisher: Wiley
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List Price: $63.90

Summary

Core Concepts of Marketing is a brief, paperback introduction to marketing principles that leads students to the marketing strategies and tools that practitioners use to market their products. It emphasizes how the various marketing areas work together to create a cohesive strategy.

Table of Contents

Introducing Marketing?
Understanding and approaching the Market?
Marketing Research- an Aid to Decision Making?
Understanding Buyer Behavior?
External Considerations in Marketing?
Marketing in Global Markets?
Introducing and managing the Product?
Communicating to Mass Markets?
Pricing the Product?
Channel Concepts-Distributing the Product
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

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