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Corporate Communication : A Guide to Theory and Practice,9781847872463

Corporate Communication : A Guide to Theory and Practice

by
Edition:
2nd
ISBN13:

9781847872463

ISBN10:
1847872468
Format:
Paperback
Pub. Date:
5/29/2008
Publisher(s):
Sage Pubns
List Price: $57.55

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What version or edition is this?
This is the 2nd edition with a publication date of 5/29/2008.
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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

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    Corporate Communication : A Guide to Theory and Practice




Summary

'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo Incorporating current thinking and developments in the field from both the academic and practitioner worlds, the Second Edition of this bestseller combines a comprehensive theoretical foundation with numerous practical examples. The Second Edition features: - New chapters on stakeholder management and communication, corporate identity, image and reputation, internal communications and change, media and investor relations and issues in crisis management - New case vignettes and cases of corporate communications in US and European companies - An integrated case (Toyota) at the end of the text connecting all the different themes of the book. Praise for the First Edition: 'A welcome and important addition to the limited writing already available on corporate communication. The book focuses correctly on the strategic management perspective necessary for an understanding of this area. It will be of enormous help to practitioners and academics in their quest to understand what may well be the most important functional area for most corporations in the coming years' - Paul A Argenti, Professor of Management and Corporate Communication, The Tuck School of Business at Dartmouth, USA 'This is the text that practitioners, academics, and students in corporate communications have been waiting for. The book is accessible, comprehensive and is well balanced in discussing both theoretical and practical perspectives upon corporate communications. It is simply a must-read for those who want to be at the cutting edge of corporate communications' - Phil Harris, Professor of Marketing, University of Otago and International Director of the European Centre for Public Affairs in Brussels

Table of Contents

Historical Background
Introduction to Corporate Communication
Corporate Communication in Historical Perspective
Conceptual Foundations
Stakeholder Management and Communication
Corporate Identity, Corporate Image and Corporate Reputation
Corporate Communication In Practice
Communication Strategy and Planning
The Organization of Corporate Communication
Communication Practitioners
Roles and Professional Development
Specialist Areas In Corporate Communication
Media Relations
Internal Communication and Change Communication
Issue and Crisis Management
Integrated Case Study
Corporate Communication in Toyota
Table of Contents provided by Ingram. All Rights Reserved.


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