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This unique publication focuses specifically on corporate communications. With illustrative pedagogy and a blend of the theoretical and practical, this seminal anthology meets the needs of corporate communications faculty, scholars, students and practitioners.
Table of Contents
Section 1: Communications Contexts: Towards Corporate Communications Section 2: The Practice of Corporate Communications Section 3: Corporate Communications as an Academic Field of Inquiry Chapter 4: Corporate Communications: A Stakeholder Perspective Section 4: Applications of Corporate Communications Section 5: Harvard Case Study