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Questions About This Book?
What version or edition is this?
This is the edition with a publication date of 12/9/2013.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
This unique publication focuses specifically on corporate communications. With illustrative pedagogy and a blend of the theoretical and practical, this seminal anthology meets the needs of corporate communications faculty, scholars, students and practitioners.
Table of Contents
Section 1: Communications Contexts: Towards Corporate Communications Section 2: The Practice of Corporate Communications Section 3: Corporate Communications as an Academic Field of Inquiry Chapter 4: Corporate Communications: A Stakeholder Perspective Section 4: Applications of Corporate Communications Section 5: Harvard Case Study