Corporate Information Strategy and Management: Text and Cases 6/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader's experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.
F. Warren McFarlan, the Albert H. Gordon Professor of Business Administration, joined the Harvard Business School faculty in 1962.
Table of Contents
Introduction: The Challenges of Managing in a Network Economy
Case #I-1 A Tale Of Two Airlines In The Network Age: Or Why The Spirit of King George III is Alive And Well!
Module 1: Building the Network Economy: Markets and Models
Chapter 1. Creating Business Advantage with IT
Chapter 2. Crafting Business Models
Case #1-1 QuickenInsurance: The Race to Click and Close
Case #1-2 Nasdaq Japan: E-Merging Markets
Case #1-3 Valuing the AOL Time Warner Merger
Case #1-4 National Logistics Management
Case #1-5 Submarino.com: The Challenges of B2C Commerce in Latin America
Module 2: Building the Network Economy: Capabilities and Organization
Chapter 3. Building Networked Businesses
Chapter 4. Making the Case for Digital Business
Case #2-1 Taco Bell (1983-1994)
Case #2-2 PSA: The World’s Port of Call
Case #2-3 Internet Securities: Building a Business in Internet Time
Case #2-4 American Express Interactive
Module 3: Managing Networked Infrastructure and Operations