Corporate Information Strategy and Management: Text and Cases

by APPLEGATE LYNDA M.

• ISBN13: 9780072456721
• ISBN10: 0072456728
• Edition: 6th
• Format: Hardcover
• Copyright: 2002-10-11
• Publisher: McGraw-Hill/Irwin

Summary

Corporate Information Strategy and Management: Text and Cases 6/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader's experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

Author Biography

F. Warren McFarlan, the Albert H. Gordon Professor of Business Administration, joined the Harvard Business School faculty in 1962.

Table of Contents

Introduction: The Challenges of Managing in a Network Economy

Case #I-1 A Tale Of Two Airlines In The Network Age: Or Why The Spirit of King George III is Alive And Well!

Module 1: Building the Network Economy: Markets and Models

Chapter 1. Creating Business Advantage with IT

Chapter 2. Crafting Business Models

Case #1-1 QuickenInsurance: The Race to Click and Close

Case #1-2 Nasdaq Japan: E-Merging Markets

Case #1-3 Valuing the AOL Time Warner Merger

Case #1-4 National Logistics Management

Case #1-5 Submarino.com: The Challenges of B2C Commerce in Latin America

Module 2: Building the Network Economy: Capabilities and Organization

Chapter 3. Building Networked Businesses

Chapter 4. Making the Case for Digital Business

Case #2-1 Taco Bell (1983-1994)

Case #2-2 PSA: The World’s Port of Call

Case #2-3 Internet Securities: Building a Business in Internet Time

Case #2-4 American Express Interactive

Module 3: Managing Networked Infrastructure and Operations

Chapter 5. Understanding Internetworking Infrastructure

Chapter 6. Assuring Reliable and Secure IT Services

Chapter 7. Managing Diverse IT Infrastructures

Case #3-1 Jamcracker

Case #3-2 The iPremier Company: Denial of Service Attack (A)

Case #3-3 Ford Motor Company: Supply Chain Strategy

Case #3-4 The Power of Virtual Integration: An Interview with Dell Computer's Michael Dell

Case #3-5 Postgirot Bank and Provment AB: Managing the Cost of IT Operations

Module 4: Managing and Leading a Networked IT Organization

Chapter 8. Organizing and Leading the IT Function

Chapter 9. Managing IT Outsourcing

Chapter 10. A Portfolio Approach to IT Projects

Case #4-1 Cisco Systems, Inc.: Implementing ERP

Case #4-2 Harley-Davidson: Enterprise Software Selection

Case #4-3 Xerox: Outsourcing Global Information Technology Resources

Case #4-4 Destiny WebSolutions, Inc.

Conclusion: The Challenges of Managing in a Network Economy Revisited

Case #C-1 Merrill Lynch: Integrated Choice (Abridged)